Day 3: Content Americas Ends on a High Note

The third and last day of the event, organized by C21 Media, brought together more than 100 exhibitors and some 1,500 international attendees from the audiovisual industry, confirming how important a face-to-face market in Miami is in the industry’s annual calendar.

By Sebastián Amoroso, Fernando Moreno and Ana Paula Carreira, from Miami, US

The third and last day of Content Americas 2023, an event organized by C21 Media that took place from January 24 to 26, at the Hilton Miami Downtown, responded to the clear need for face-to-face markets, organized in record time, and bringing together more than 100 exhibiting companies and some 1,500 attendees, of which 500 were buyers, according to the organization, as well as an agenda of conferences with top-level speakers.

The new market, which has taken over the month of January in Miami since the cancellation of Natpe Bahamas, had three days at a very good pace, and with a very good climate for business, alliances, and networking.

Although the chosen location, the Hilton Downtown Miami, was the aspect that did not match the tone for an industry that is used to a more comfortable setting and with better services, it is worth noting that, in general terms, the event worked smoothly, with good timing and an organizational effort that has been, without a doubt, the most valued by the attendees consulted by ttvnews.

Regarding the conference agenda, both the topics that dealt with the latest trends in the industry, such as investment funds for the audiovisual production sector, as well as the presence of first-rate speakers, such as Pierluigi Gazzolo, from TeleivisaUnivision; Ben Silverman of Propagate Content; Fernando Medin, from Warner Bros. Discovery; Eduardo Lebrija, from Paramount Latin America; Fernando Szew, from Fox International Global and Klaudia Bermudez, from MGM Studios; as well as interesting executives from the field of creativity and audiovisual production; gave an account of a fine work of curatorship.

Regarding news, agreements and market announcements, Content Americas was the platform for the communication of sales, launches and alliances.

Among these, without a doubt, the powerful presentation of Secuoya Studios stood out, which showed its power and vision, with the presentation of Madrid Content City in Spain, the announcement of the Guadalajara Content City hub in Mexico, as well as original production projects, including the impressive premium series Zorro, among other projects.

Telemundo Global Studios showcased during its screening the premieres and projects it has in development, like Lord of the Skies S8, which had a historic debut in the US, as well as upcoming projects, among those that include Sin Tetas sí hay paraíso, in alliance with The Independent Studios; and Blue Cage, the first co-production of the Telemundo and Inter Medya alliance, announced in 2022.

In conclusion, as this first edition of Content Americas comes to an end, the result is that of a market with great potential for its 2024 edition. However, there’s still left to be seen what happens with the Natpe brand, after the acquisition of the event by Brunico Communications, and an apparently aggressive letter of intent.

As for the sensations that have remained after these three days, the evidence shows that a Latin American television industry is getting back on its feet, with changes, mergers, the streaming boom and the search for models (SVOD, AVOD and FAST) in the region.

Likewise, the relevance of the pay TV segment as another content container, the strength of premium dramas (Turkish titles, super series or new dramas), the importance of entertainment formats, and as a corollary, the return of international sales divisions among major players, and the consolidation of alliances in the area of original content production.