Fremantle announced a strategic partnership with Brazilian production company Mixer Films, which is part of a wider strategy to increase its activity in LatAm, which will be led by Coty Cagliolo in her new role as Head of Production in the region.
Fremantle announced a strategic partnership with Brazilian production company Mixer Films. The deal marks a new approach for the company in the Brazilian market and will see Mixer Films representing Fremantle’s unscripted formats in Brazil.
Mixer Films is an award-winning Brazilian studio with a production slate that ranges from advertising to feature film, documentary to reality and drama. They work with key local and global players including Netflix, HBO, Discovery, UFC, Warner TV, FOX Brazil and Brazilian TV networks Globo (including their streaming service Globoplay, SBT, Band, TV Cultura and children’s channel Gloob.
The agreement with Mixer is part of a wider strategy of Fremantle that is aimed to grow the activity of the company in Latam.
To lead this strategy and its execution Coty Cagliolo, previously head of Fremantle Mexico, was promoted to the newly created role of Head of Production for Fremantle in Latin America.
Cagliolo – who reports to Andrea Scrosati, Group COO, Fremantle – will continue to lead Fremantle Mexico in addition to her new wider role across the region.
Coty Cagliolo, Head of Production, Latin America, Fremantle said: “This partnership underlines our commitment to operating in the vibrant Brazilian market. We are delighted to be partnering with the hugely talented Mixer team to ensure Brazilian audiences can continue to enjoy the Fremantle shows they love.”
João Daniel Tikhomiroff, President, Business & Creative Director, Mixer Films, said: “We are very excited with Freemantle’s exclusive partnership with Mixer Films in Brazil. Their winning formats perfectly completes the range of projects we offer. So now, Mixer has every means to meet all content demands from all players in Brazil.”
Hugo Janeba, Managing Partner & CEO, Mixer Films, said: “Mixer Films is recognised for its competent business management and excellence in all aspects of production. Fremantle is a worldwide reference for its brilliantly creative and successful formats. This combination promises to give powerful results to the Brazilian market.”