As of October, Collier will be the president of the content platform.

Roku Media has accelerated its new phase as a content platform with the news that Charlie Collier will step down as CEO of FOX Entertainment to become the president of Roku.

According to Variety, Collier, who will take office in October, “will oversee advertising sales and content for Roku’s owned-and-operated channels featured on the streaming platform that hosts the fast-growing number of free ad-supported streaming TV (FAST) channels as well as serving as a key funnel for Netflix, HBO Max, Disney+, Paramount+ and other subscription streamers.”

“There is a tremendous opportunity to further accelerate and evolve Roku’s business as the streaming platform built for advertising, and Charlie is the ideal person to help us capitalize on the moment,” Roku founder and CEO Anthony Wood said. “He is a proven leader who brings vast experience, a history of evolving businesses, strong creative instincts, talent relationships and a track record of driving revenue and growth. He will play an integral role in helping us achieve even greater success as a next-generation media company.”

One of the main objectives of Roku is to grow outside the US, all as a necessary boost to reverse the negative trend of the shares -(they fell 74% in one year)- of the company on Wall Street.

Collier took up his current role in 2018, where he is responsible for driving the overall vision and business at FOX Entertainment, overseeing the Fox network, Fox Alternative Entertainment, and Fox Entertainment Studios. During his time at the company he has overseen the acquisitions of Tubi, TMZ, Bento Box Entertainment and MarVista Entertainment, as well as the launches of Studio Ramsay Global and Blockchain Creative Labs.

Prior to joining Fox, Collier was president and general manager of AMC, SundanceTV, and AMC Studios, overseeing the creative and business operations of all three divisions. He has also held senior roles at Court TV, Oxygen, and A&E Networks.

Collier will be giving a keynote address at Mipcom Cannes on October 17. It is anticipated that he will provide insights into FOX Entertainment’s content and growth strategy along with his views on broader industry issues and trends.