In his new role, Padilla will report to Isabel Rafferty Zavala, founder and CEO of Canela Media.

Canela Media announced through a statement the appointment of Óscar Padilla as Senior VP of Commercial Operations. In his new role, Padilla will report to Isabel Rafferty Zavala, founder and CEO of Canela Media.

As VPS of Business Operations, Padilla will apply his experience in digital media ad operations, ad technology and data solutions to oversee the company’s ad operations.

“Óscar joins Canela Media with impressive experience in operational leadership and industry transformation,” said Rafferty Zavala. “His digital media background and track record throughout his career make him the perfect fit for the company. as we continue to develop our business offering for customers.”

Prior to joining Canela Media, Padilla was Senior VP and Global Head of Customer Success & Strategic Partnerships at BrandTotal Inc.

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