Italian commission becomes seventh international version of Banijay Entertainment’s popular music format.
Content powerhouse, Banijay Entertainment, today announces Banijay Italia will produce Starstruck for Warner Bros. Discovery airing on Nove, bringing the hit entertainment format to Italian audiences for the first time.
In Starstruck, trios of ordinary people with extraordinary talent take to the stage, teaming up to transform into some of the world’s most significant music icons.
Singing live, they battle against rival groups, with only one spot up for grabs in the grand finale. The winning trio then competes against each other for a shot at securing the cash prize.
This marks the seventh version of the show, which was originally created by Banijay UK’s Remarkable Entertainment.
Since its launch in the UK on ITV and ITVX, Starstruck has won over audiences in Chile, Bulgaria, Belgium, Denmark, and most recently, Portugal, where its debut drew an 11% audience share, making it the most-watched prime-time show of the evening.
Francesco Lauber, Chief Creative Officer of Banijay Italia says: “Starstruck is a celebration of music, talent, and transformation. Italian audiences love high-energy competitions, and with its mix of incredible performances and emotional moments, this adaptation is set to become must-watch TV.”
Lucas Green, Chief Content Officer, Operations, Banijay Entertainment says: “The enduring appeal of this format lies in its ability to captivate audiences globally, with its vibrant performances and spectacular transformations. This seventh market reimagination demonstrates Starstruck continues to prove its strength and adaptability worldwide and we look forward this version coming to life.”
