The Turkish distributor is present in Croatia for NEM Dubrovnik with a vast catalog of dramas with proven success, and is already preparing brand new titles for the new season.
With production by Luis Cabrera, from Croatia
In one of the toughest TV markets in the world, dramas in Turkey must fight for their spot against fierce competition, something ATV knows first-hand and has been able to conquer this past season with some of the highest-rated shows on air.
“It was a very busy season for us,” began in conversation with ttvnews Muge Akar, Sales Director at ATV, from the current edition of NEM Dubrovnik. “We had A.B.I., A Broken Inheritance, which started in January this year. And it was a quite successful title. It ranked as the leader across all ratings demographics. It was number one since the beginning.”
The series just concluded its first season and in September it’s coming back with its second one, the executive revealed. “That’s very good news,” she noted, also highlighting the excellent performance of The Ottoman, which is now on season seven.
Historical dramas such as The Ottoman work very well in the CEE region, she explained. “Of course, we’ve closed more deals over on this side of Europe,” she explained. “Especially in CEE, they are quite high performing. Compared to Latam, for instance, historical titles are working much more in this part of the world.”
However, titles such as The Nightfall have been sold successfully across the Latam region, where it is yet to make its debut due to the World Cup. And having that first premiere in another country outside of Turkey is always helpful, as buyers see good results and are more inclined to reach out.
“It’s the same here in Europe,” she said. “They also wait for the others to go on air. There are some key territories that they follow. For example, in Latam it’s Chile. And here in Europe, you could say it’s Romania, or Spain.”
As for the upcoming months, ATV is already preparing a summer title, as well as new ones for the fall season.
“We have one summer title coming up in June,” she said. “And we are working on new projects for September, which will be the next season. We have three titles coming up.”
