Amazon Prime Video announced that it will allocate 6 million dollars to support the recovery of the TV, film and theater community in Europe affected by the pandemic.
Same as Netflix has done, Amazon Prime Video has now announced that it is also launching an aid fund for the European television, film and theater sector, for its recovery after the coronavirus pandemic.
The company will allocate a total of 6 million dollars, and the first beneficiary territory will be the United Kingdom.
The Film and TV Charity’s Covid-19 Emergency Relief Fund will receive US$ 1.3 million, while US$ 651,500 will go to the Theater Community Fund, created by Olivia Colman, Phoebe Waller-Bridge and Francesca Moody.
“The European creative community has been vital to our success in producing high-quality original series and films, and it is essential for us to help that community during this pandemic,” said Jennifer Salke, Head of Amazon Studios.
Alex Pumfrey, CEO of Film and TV Charity, said: “We know that the pandemic has a disproportionate impact on people who are already underrepresented in our industry, and that we must take steps to prevent further inequality.”
Film and TV Charity has already committed US$ 4.3 million in financial support and free online mental health resources to industry workers. Following the Amazon donation, it is now looking to raise another US$ 4.1 million to launch the grant scheme in September.