A Black-Tie Event in Miami

The second day of Content Americas 2025 had an excellent pace of meetings in suites, market floor and different spaces, as well as a large number of important announcements, and culminated with the anticipated celebration of the 2025 Rose D’Or Latinos.

*By Luis Cabrera, Ana Paula Carreira and Fernando Moreno

The opening of the market floor, in an expanded version compared to the previous edition, and the beginning of the agenda of panels and conferences, plus the 2025 Rose D’Or Latinos gala, made this second day of Content Americas 2025, at the Hilton Miami Downtown, one of excellent dynamics that showed the best side of the Ibero-American audiovisual industry.

Among the notable agreements of the day were the announcement that Calinos Entertainment will distribute Piyasa, Invisible Ties, the new production by Pastel Films; and the sale of The Ottoman, by ATV Distribution, to South Korea.

“We are very excited about the deal with South Korea, having entered the market with a landmark title,” said Muge Akar, Sales Director of ATV Distribution. “I hope it will be very successful there and we can continue with other Turkish series.”

Kanal D International, meanwhile, is looking to expand the scope of its format sales after successful experiences in Spain and Portugal, with a deal in Mexico for A Father’s Promise, soon to be added to the list: “I see an opportunity in this area and I will be working to repeat the Portugal model in other countries such as Brazil, Chile or Peru, which usually produce their own content,” said Duda Perman, recently appointed Sales Manager for Latin America, North America and Portuguese-speaking countries for the Turkish group.

Mistco continues to bring titles like Melek A Mother’s Struggle and The Town Doctor to new territories, while sharing the recent premiere of The Innocents, one of the biggest hits in its catalog, in Puerto Rico: “The Innocents has been our hit for a couple of years. It has finally premiered on Wapa TV. It’s great for the telenovela to have the spotlight it deserves and more territories will follow in Latam,” shared María Espino, Sales Director for Latin America and Iberia at Mistco.

Brazilian giant Globo also held a grand celebration, offering an event on Tuesday to celebrate 100 years of its history, in addition to presenting the highlights of its portfolio and opportunities for the international market. In addition, the agreement signed with Amazon Prime in Latin America was highlighted, thanks to which Globo’s best-selling product in the international market, Brazil Avenue, is now available on Prime Video for all Latin American countries (except Brazil).

The power of good stories

In a market hungry for content, beyond the economic difficulties that countries in the region may be going through, the ability to find the best stories and bring them to the screen are the key attributes to stand out.

In the case of All3Media International, the unauthorized biopic of Madonna is a very attractive bet: “It is an investigation of her life and how she became Madonna. We have incredible access with contributions from her brother, schoolmates, etc. It is very interesting to see how she became the feminist and icon that she is, and it gives you a more human look at the person, getting to know her as a human being,” said Yari Torres, VP for Latam at All3Media International.

After announcing its return to content distribution, TIS Studios revealed that it will join the international distribution of Futuro desierto, the new fiction from Gaumont. “TIS Studios comes with a lot of enthusiasm, with the vision of an industry that continues to renew itself and we are very happy about what is coming,” said its president, Samuel Duque.

And speaking of content with credentials, Margarita, one of the biggest premieres of Max and Telefe last year, the spin-off of the beloved series Floricienta, has established itself as a resounding success in the region. “We are working on the second part,” revealed Tomás Yankelevich, former WBD and currently partner of Cris Morena in Otro Mundo. “We have definitely started writing it. We are negotiating with Max, because it really went very well, but we are finalizing details to achieve a good deal for both parties. Hopefully it will happen.”

The strong track record of formats

In terms of non-scripted content, Dori Media shared the news of the new Power Couple deal in Brazil: “Power Couple is really going to be one of the five or ten most important primetime reality shows in the world,” said Nadav Palti, CEO of Dori Media.

The company is also excited about the upcoming premiere of the AMIA series, which will take place on February 6 on Reshet (Channel 13) in Israel.

Back to formats, Endemol Shine Brazil arrived in Miami with a powerful catalog: “We have brought three important products for Banijay at this time. We are targeting titles such as Deal or no Deal Island, which is a spin-off of the global success Deal or no Deal; The Summit, which is an original format from Australia, and the other is The Fortune Hotel, which is a format that is on ITV in the United Kingdom, which is a reality show that we believe will work very well in our territory,” said Renato Martínez, VP of Content Sales & Acquisitions at Endemol Shine Brazil.

Platforms are looking for allies

In terms of streaming, Cindie is living an excellent present after a 2024 where it doubled its goals, waiting to add more territories and land in the Hispanic US market: “We have been processing the rights for that. We still have to process a few more, but we are excited. The relationships with many of the connected televisions represent a presence and a global entry point for wherever we want to take the Cindie brand. Our brand works in all languages,” shared Tony Kelly, Founder and CEO of DMD, owners of Cindie.

Content Americas has also been an ideal market for Triskelion Productions’ two key projects, its FAST channel Cycle Kids and the platform they hope to launch this year, Cycle TV. According to Ric Acevedo, president and executive producer of Triskelion Productions, the market opens up immense possibilities for promoting these platforms and acquiring new content.

If we talk about content reaching international platforms, Screenbright Media has expertise in the matter: “At Screenbright we bring a lot of content from Latam to the platforms,” said Andrés Santos, founder of Screenbright. “We have hundreds of films on various platforms. We work with great partners and we have a lot of content on AVOD, which we bring to the entire region. Films from Latam and Hollywood, and Turkish and Middle Eastern catalogues.”

Independent content is also looking for its space and platforms are a logical ally for companies like Feelsales: “We have a fairly wide variety of titles, in terms of origin and genre, both in fiction and documentary feature films,” said Yeniffer Fasciani, representative of International Sales at Feelsales.

The Rose D’Or Latinos Ends the Day

The second day of the market saw the presentation of the Rose D’Or Latinos awards, with a gala held at the Hilton Downtown Miami facilities.

Caracol was one of the big winners of the night, taking home awards in two categories: Best Telenovela for Devuélveme la vida and Best Reality for Desafío 20 años.

As for countries, Mexico took home four awards, Spain three, Colombia two, and Argentina and Brazil one each. The complete list of winners can be found here.

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