Under the terms of the deal, UpStream Media will premiere the content across its flagship YouTube channels, Naked Science and Origin.
UpStream Media, a subsidiary of Tinopolis Group and the digital-first media company behind more than 20 owned and operated channels, has announced its first-ever studio acquisition deal. Brokered by Marmalade Sky on behalf of UpStream Media, the agreement covers the licensing of 25 hours of premium factual content from Paramount Global brands, including Smithsonian Channel™.
Under the terms of the deal, UpStream Media will premiere the content across its flagship YouTube channels, Naked Science and Origin, reaching audiences in the United States, the United Kingdom, Australia, New Zealand, and Scandinavia.
Licensed titles include Project Artemis, Space Disasters, Space Voyages, Making Tracks on Mars, Apollo’s Moon Shot, Shuttle Discovery’s Last Mission, and V-Day: Volcanic Planet for Naked Science, as well as My 10 Kids & Me: Mega Families for Origin. The content has been selected to align with UpStream’s established audiences for science, history, and factual storytelling.
Paramount welcomed the agreement as an opportunity to extend the reach of its premium factual library to new and highly engaged digital audiences.
Don McGregor, President of Paramount Global Content Licensing, said: “Digital platforms have created a genuine market for premium factual content, and UpStream has built the scale to serve this highly engaged audience. With Paramount as their first studio partner, this deal opens up real opportunity to extend the reach of our premium factual library through a distribution model that is only going to grow.”
Joe Elliott, Head of UpStream Media, added: “We’re incredibly proud to announce this deal with Paramount. Partnering with such a respected studio is a major milestone for UpStream and a strong validation of the scale and quality of our digital channels. This deal demonstrates that digital-first publishers can be trusted custodians of premium, long-form content.”
He continued: “This is just the beginning. We see this as the foundation of a long-term relationship with Paramount, as we continue to bridge the gap between traditional studio content and the next generation of global audiences consuming premium programming on digital platforms.”
The deal was brokered by Marmalade Sky on behalf of UpStream Media.
