From telenovelas to micro-dramas: Globo presents a diversified portfolio at LA Screenings
Globo arrives at LA Screenings with a strategic content offering, merging the reach of prime-time telenovelas with the rising trend of micro-dramas. The company reinforces its relevance in the audiovisual scene by bringing a catalog of massive hits, Globoplay Originals, and scripted and unscripted formats to the event, featuring contemporary and universal themes that drive both conversations and business.
One of the highlights is the telenovela Three Graces, currently airing during prime time in Brazil. In its first 100 chapters, the plot has already reached over 132 million Brazilians, maintaining absolute leadership in its time slot with a share of over 40% of tuned-in households. Alongside it, Globo highlights the phenomenon Anything Goes, a hit aired last year that reached 150 million people and established itself as the highest-grossing commercial product ever recorded in its time slot.
Among the Globoplay Original series, the portfolio includes Emergency 53, a production selected for the prestigious Berlin Festival and winner of the Studio Babelsberg Production Excellence Award, The Playoffs, one of the major upcoming releases in Brazil, and the continuation of successful franchises like The Others, now entering its third season. Additionally, the series Single Together explores the lives of four friends navigating the challenges of being single after 40 with lightness and realism.
With micro-dramas such as Everything for a Second Chance and A Millionaire Nanny, Globo reaffirms its commitment to telling great stories, adapting to new habits and different forms of consumption without losing the essence that makes Globo a benchmark in storytelling.
In the adaptations portfolio, the company offers formats of highly successful IPs with the potential to travel the world and gain local versions. In the scripted segment, titles such as Hidden Truths, The Life We Lead, and Pages of Life stand out, the latter with a Portuguese version currently airing on SIC to great ratings success. In the unscripted segment, the company brings variety and reality formats, including the culinary reality show Infiltraded in the Kitchen.
“The American continent is a strategic region for Globo, where our stories find a natural and deep cultural connection. We bring to LA Screenings a portfolio that demonstrates not only the technical relevance of our production but the great commercial potential of stories that reflect the contemporary world,” says Pablo Ghiglione, Head of Sales for Americas & APAC and Worldwide Co-productions.
