As part of the collaboration, Animotion Media Group and Beijing Kids Media will work on a wide range of publishing initiatives based on The Fixies.
Animotion Media Group has officially signed a publishing partnership with Beijing Kids Media Limited Corporation, a leading Chinese children’s publisher affiliated with the Open University of China Press Co., Ltd. and a long-time admirer of The Fixies brand.
The agreement marks an important milestone in the international expansion of Animotion’s flagship IP and strengthens the brand’s presence in the Chinese market.
Beijing Kids Media is a recognized professional in the children’s publishing industry, with a strong focus on early learning, comics, children’s popular science, picture books, and licensed IP. The company collaborates with world-famous brands such as LEGO, Disney, Bluey, and DK, and brings extensive experience in developing high-quality educational and entertainment-driven publishing projects for young audiences.
As part of the collaboration, Animotion Media Group and Beijing Kids Media will work on a wide range of publishing initiatives based on The Fixies, including print and digital book series, gift editions, publishing-related merchandise, and other creative formats inspired by the animated series. The projects will be developed with a strong emphasis on educational value, localization, and long-term engagement with children and families in China.
The partnership reflects Animotion Media Group’s broader strategy to grow The Fixies beyond screen content and into publishing, licensing, and consumer products, creating a cohesive 360-degree brand ecosystem around the IP across international markets.
Commenting on the partnership, Julia Nikolaeva, General Manager of Animotion Media Group, said: “China is a key strategic market for Animotion, and publishing is an essential part of how children interact with stories and characters beyond the screen. We are excited to collaborate with Beijing Kids Media to bring The Fixies to young readers in China through high-quality, educational publishing formats that stay true to the brand’s core values.”
Gong Shaohua, General Manager of Beijing Kids Media Limited Corporation added: “The Fixies is a globally recognized educational brand that successfully combines science, curiosity, and engaging storytelling. We are pleased to partner with Animotion Media Group and look forward to developing publishing projects that will introduce The Fixies to Chinese families in a meaningful and inspiring way.”
The new agreement adds to Animotion Media Group’s growing experience in China and underscores the company’s commitment to building strong, long-term partnerships that support the global growth of its IPs across multiple platforms and formats.
