The general director of Onza Distribution highlighted the impact of the launch and hinted at new projects in development, including the return of the hit series Atasco.
With production of Luis Cabrera, from Cannes, France
During the Mipcom international market, Carlos Garde, general director of Onza Distribution, shared the impressive results of the premiere of Gluten Free, the company’s new comedy, which recently debuted on Televisión Española with record-breaking numbers.
“We premiered it last week in prime time on Televisión Española, and it has been the best comedy series debut in the last ten years,” said Garde. The executive explained that the show outperformed the second-best option in its time slot by more than 70%, becoming a true audience phenomenon.
The success extended beyond broadcast TV: just a few days after its television debut, the series landed on Amazon Prime Video, where it quickly became the number-one title on the platform in Spain—not only among series but across all available productions.
Regarding production, Garde noted that Gluten Free benefited from Spain’s tax incentives and featured Araceli Álvarez de Sotomayor, creator of Machos Alfa and La que se avecina, as showrunner and head writer. “It was a pleasure working with Araceli; the production went extremely well,” he said.
As for Onza’s upcoming projects, Garde mentioned that the company has several productions in development, though they cannot yet be officially announced. He did reveal, however, that they are currently filming a new series in the Basque Country and other regions of Spain.
Garde also celebrated the ongoing success of Atasco, another of Onza’s flagship productions. “The first and second seasons have already premiered, both reaching number one on Prime Video. We’ve sold the format in several countries, and the third season is ready to premiere soon,” he said.
According to Garde, the series has already secured its fourth and fifth seasons, solidifying its place as one of the company’s most successful and enduring productions.
