Under the multiyear agreement, Feldman and Franco Alba will develop original ideas and adaptations for projects premiering on ViX.
ViX, the world’s leading Spanish-language streaming service, announced today that it has signed an exclusive creative deal with screenwriters Esther Feldman (El Dragón, Lalola, Los Exitosos Pells, Sandro de América, Maltratadas, En Terapia, Okupas) and Francisco Franco Alba (Locas de Amor, El Hotel de los Secretos, La Usurpadora[2019]). Under the multiyear agreement, Feldman and Franco Alba will develop original ideas and adaptations for projects premiering on ViX.
“At ViX, we are congregating the most prolific storytellers under one roof to continue building the best-in-class Spanish-language streaming service. We are proud of our alliance with notable writers such as Esther and Francisco, who will keep elevating our content and developing high-quality stories that resonate with our audiences”, said Vicenzo Gratteri, ViX senior vice president of Development.
Esther Feldman is a screenwriter with over 25 years of experience writing series, among them the multi-award winning Lalola, Los Exitosos Pells, En Terapia and Okupas. Feldman created the upcoming ViX series Isla Brava and has received numerous awards, including the 2011 Konex Platino Award for best screenwriter of the decade, Martín Fierro de Oro Award, and an International Emmy Award nomination in 2010. She was also recognized by the National Institute against Discrimination, Xenophobia and Racism (INADI) for her series Maltratadas.
“I am delighted and excited about this new stage in my professional career as an exclusive author for VIX. I am very proud of the responsibility that the platform places on me to tell current, committed, and profound stories that engage the Spanish-speaking public. If I add the possibility of working with top professionals, I can’t wish for anything better,” said Esther Feldman.
Francisco Franco Alba is a director and screenwriter who has worked on multiple TV projects, plays and cinematic feature films. His first feature film, Quemar Las Naves, received national and international recognitions, including the Audience Award in Morelia and Turin, first feature film in Toulouse, and two Arieles from the Mexican Academy. His second fiction feature film, Tercera Llamada, had its world premiere in the official selection of the Guadalajara International Film Festival where it won the press award, the public award, and a special award from the jury for the ensemble cast. The movie was also awarded the audience prize at the Lima Film Festival, an Ariel for best screenplay, and the jury prize for best film at the Miami Film Festival.
“Creating characters, relationships between them that form universes where I can develop stories that touch our heartstrings and reflect us as human beings in a complex world. That is my craft. Since the beginning of our time, we have gathered around the fire to tell stories. Jumping from drama to comedy, playing with all genres and formats, I dedicate myself to continue that vital need to tell us our stories,” said Francisco Franco Alba.
