The season three finale of the singing competition ranked as the No. 1 program on all of TV regardless of language and genre during primetime and for the entire day on Sunday with US Hispanics among Total Viewers 2+, Adults 18-49, and Adults 18-34.
Sunday night’s season 3 finale of Univision’s ¿Quién Es la Máscara? (The Masked Singer) reached 3.8 million Total Viewers 2+ that tuned in as well as reaching 12.1 million Total Viewers 2+ during its full run.
Featuring Mónica Huarte, Carlos Rivera, Yuri, and Juanpa Zurit, the hit singing reality competition averaged 1.8 million Total Viewers 2+, 594,000 among Adults 18-49 and 220,000 Adults 18-34, marking the program’s highest-rated telecast in its full season 3 run among Total Viewers 2+.
The season finale ranked as the No. 1 program on all of television regardless of language and genre during primetime and for the entire day on Sunday with U.S. Hispanics among Total Viewers 2+, Adults 18-49, and Adults 18-34.
The episode delivered double-digit audience growth over its season 2 finale among Total Viewers 2+ (+40%), Adults 18-49 (+30%), and Adults 18-34 (+41%), and attracted more adults 18-49 and 18-34 than ABC, CBS, NBC, FOX and The CW.
In its full run, the third season of ¿Quién Es la Máscara? averaged 1.5 million Total Viewers 2+, 546,000 Adults 18-49 and 194,000 Adults 18-34 and attracted more Total Viewers 2+ (+33%), Adults 18-49 (+42%) and Adults 18-34 (+30%) to the network’s Sunday 8:00 p.m. to 10:30 p.m. time slot from the comparable dates last year.
The singing reality competition series grew over its season two performance among Total Viewers 2+ (+19%), Adults 18-49 (+16%), and Adults 18-34 (+8%). Additionally, ¿Quién Es la Máscara? positioned Univision as the No. 1 Spanish-language network during the Sunday 8:00 p.m. to 10:30 p.m. time slot with double-digit audience advantages over Telemundo among Total Viewers 2+ (+78% advantage), Adults 18-49 (+51% advantage) and Adults 18-34 (+49% advantage).
