The free streaming platform offers content from Univision and Televisa, as well as global partners like Caracol, Globo and RCN and Hollywood studios like Disney, Lionsgate and MGM, 100% in Spanish for Hispanic US audiences.
Univision Communications announced today PrendeTV, America’s first and only streaming channels-based and VOD service created specifically for U.S. Hispanic audiences, launched with an unparalleled, genre-spanning offering of 100% free, premium Spanish-language content.
PrendeTV is home to the widest selection of the most popular Spanish-language programming available to viewers in the U.S. and is spotlighted by 40 streaming channels and 10,000 hours of VOD content and growing, across movies, international hit drama series, reality shows, children’s programming, beloved telenovelas and sports programming. Audiences can now access a curated channel and VOD lineup of exclusive programming from Univision and Televisa’s content libraries not found on any other streaming service. Additionally, PrendeTV will feature content from leading Spanish-language partners around the world, including Banijay, Blue Ant Media, Calinos, Caracol, Cisneros, Filmrise, Globo, Nelvana, RCN and more. Furthermore, in the coming weeks, PrendeTV will be adding blockbuster movies from leading Hollywood studios including Disney, Lionsgate and MGM.
The launch follows the recent acquisition of VIX, the largest Spanish-language ad-supported VOD streaming service for Latin American audiences and U.S. Hispanics. When combined with PrendeTV, Univision’s ad supported streaming offerings deliver more than 30,000 hours of content with an unmatched variety of Spanish-language programming.
“The launch of PrendeTV signals a new transformation era for Univision as we expand our already dominant position in U.S. Hispanic broadcasting into the AVOD streaming market and build on our leadership as the largest Spanish-language content and media company in the U.S.,” said Pierluigi Gazzolo, President and Chief Transformation Officer at Univision.
“Anchored by our exclusive Univision and Televisa programming, we’ve brought together the best content providers, brands and distribution partners to create an unrivaled service for U.S. Hispanics in a way that only Univision can.”
Taking its name from the Spanish-language word for “switch on” or “turn on,” PrendeTV is available to customers free of charge on Amazon Fire TV devices, Apple (iOS and tvOS), Google (Android phones and TV devices) and via the web on prende.tv. The app will be available on the Roku platform in the coming weeks.
PrendeTV serves the growing U.S. Hispanic audience that has up until this point been underserved by online video services that have limited Spanish-language content, quality, and distribution. Recent research shows that 74% of Spanish-dominant Hispanics and 49% of bilingual Hispanics wish there was more Spanish-language content available, and half of Hispanic Millennials consider Spanish-language content more relevant than English-language content.
PrendeTV is the exclusive streaming home to a range of programming from Univision and Televisa content libraries. PrendeTV provides viewers with more than 40 channels and over 10,000 hours of video-on-demand in Spanish, with additional channels and programming added regularly. Among the many channels and genres that are available on PrendeTV include:
Comedy — jajaja highlighting stand-up shows such as Nosotros Los Guapos, Vecinos, and classic comedies in the Risas de Oro channel, such as Los Gonzalez and Papá Soltero.
Series – Nuestras Series features some of the best series from Latin America: Made in Cartagena, El Bronx and La Bruja with Andres Parra.
Sports — Liga Mex, with encores of the league’s most memorable matches like the Final Vuelta Clausura 2013: América v Cruz Azul, Futbol Europeo for the diehard UEFA fans and Combate Americas, showcasing exciting matches, tournaments and championships with Latino MMA stars like Jose Alday, Bruno Cannetti, Melissa Super Melly Martinez and Paulina Vargas.
Telenovelas — Angelique channel dedicated to novelas starring Mexican superstar Angelique Boyer, Novelas en Familia with family-friendly telenovelas like Mi Marido Tiene Familia and Libre Para Amarte, and Amor Turco featuring successful Turkish dramas.
Fe with religious programming and biblical stories such as Francisco: El Padre Jorge, Virgen de Fatima and Dios Sabe Cómo Hace Sus Cosas.
Nene featuring educational and enriching programming for young children, such as Mike el Caballero and Rosita Fresita (Strawberry Shortcake).
Animetro highlighted by Japanese anime including Beyblade and Bakugan.
Love Nature featuring wildlife and nature programming from Blue Ant Media.
¡Guau! a clip-based channel featuring some of the world’s most shocking, adventure-driven videos.
Blockbuster Movie Channels launching in the coming weeks include Cine Hollywood, Cine VIP, Cine Extremo, Cine Extremo 2 and Cine Boom featuring action-packed movies like Knight & Day, Walking Tall and Gone in 60 Seconds.
PrendeTV premieres with a roster of global brand and category-leading advertisers that include Chase, Clorox, Coca-Cola, Dunkin’, McDonald’s, Toyota, Universal Pictures and Walmart.
The slate of premier launch partners underscores the value PrendeTV offers marketers interested in more effectively engaging with untapped and quickly growing U.S. Hispanic audiences in Spanish. Hispanics over-index in streaming usage and reflect 19% of the total U.S. population with 63 million people and a GDP (gross domestic product) of $2.1 trillion. Launch partners will form the PrendeTV Premier Club allowing brands to collaborate with and have access to streaming video and consumer insights as well shaping advertising innovation on the growing PrendeTV platform.
