This collaboration aims to deliver captivating in-culture and in-language narratives for the next generation of Hispanic listeners.
Uforia podcast is thrilled to announce a dynamic new partnership with Posta, Latin America’s pioneer podcast studio that aims to create innovative and diverse content specifically designed for the Hispanic audience in the U.S.
PodX-owned Posta, renowned for its top-tier audio content tailored for Spanish-speaking markets, is led by the visionary trio of Luciano Banchero, Diego Dell’ Agostino, and Juan Manuel Giraldez. With a shared commitment to excellence, Posta’s mission aligns perfectly with Uforia’s goal of delivering cutting-edge podcast offerings that resonate with Hispanic listeners.
This partnership underscores Uforia’s dedication to expanding its podcast portfolio with compelling, culturally rich narratives. In addition to producing the initial three podcasts, Uforia and Posta are inviting the creative industry to pitch new projects, fostering a vibrant ecosystem of diverse voices and ideas.
“Joining forces with Posta allows us to leverage their expertise in creating unparalleled audio content,” said Hernan Garcia, director of podcasts development for Uforia at TelevisaUnivision. “We are excited to bring new, innovative content to our listeners, reflecting the diverse and vibrant Hispanic culture.”
Juan Manuel Giraldez, CEO of Posta, expressed his enthusiasm for the partnership: “We are proud to collaborate with Uforia, a brand that shares our passion for storytelling and cultural representation. Together, we aim to create podcast content that not only entertains but also resonates deeply with the diverse Hispanic communities across the U.S.”
With an impressive catalog boasting 50 hours of original content per week, Uforia has solidified its position as the #1 Spanish-language podcast network in the U.S. In 2023 alone, Uforia recorded an astounding 42 million downloads, with an impressive 80% listen-through rate across its diverse range of shows.
Posta is owned by PodX Group, a Stockholm-headquartered company committed to investing in international podcast studios. PodX also owns Platform Media (UK), Nouvelles Écoutes and Studio Minuit (France), Goldhawk Productions (UK), Listen (UK), Filt (Sweden, Norway, Denmark) and Suomen Podcastmedia (Finland).
