The Mexican giant was present at Content Americas in Miami to celebrate three decades of growth, announcing all the premieres it is preparing for this year in terms of fiction and formats.
* By ttvnews, from Miami, USA
One of the most recognized media groups, not only in Mexico but in all of Latin America, TV Azteca reaches its 30th anniversary in the entertainment industry this year.
And to celebrate the important milestone, the Mexican giant is preparing to embark on a 2024 full of original production news, premieres, new projects and more.
“They’ve been 30 years of history, being unstoppable, narrating and reaching the public of Mexico and the world,” Adría Ortega, director of General Content at TV Azteca, summarized to ttvnews during the group’s presentation at Content Americas 2024.
“We want to celebrate 2024 with great productions, a brutal year in production, being leaders in the market. Surprising formats are coming, we are increasing the hours of fiction production, in entertainment, realities, contests and morning shows,” the executive revealed.
In terms of fiction, a new version of La Academia stands out, which arrives “remastered, 100% innovative and very strong,” said Ortega.
“We are bringing La Academia with an important, very large, multi-platform investment, with the ability to make it multinational,” agreed Fernando Muñiz, director of Distribution and Strategic Alliances at TV Azteca.
“Also MasterChef Celebrity, a powerful version, and great reality shows like Exatlon, which continues with a very high audience; as always Survivor; a new one called Tempting Fortune; and another format that we have already done, Abandonados: la ruta del dragón, “added Ortega.
In addition to this great commitment to entertainment and formats, the group’s new premieres in terms of fiction also stand out, with new installments of La lotería del crimen, Dra. Lucía and Lo que callamos las mujeres.
“In addition, we have two other new fictions are coming that we cannot reveal yet,” Muñiz said.
“We are looking for the distribution of channels, formats and new strategies, open to being able to deliver content, distribute content, sell formats, create new formats, as well as joint co-productions,” explained the executive, and concluded: “It is a very interesting year for us.”
