The Turkish drama distributed by Calinos Entertainment debuted as a leader this last Monday on Telefe, which then premiered MasterChef Celebrity, with a 2020 audience record.
Another solid night for Telefe. The ViacomCBS channel, which accumulates 33 consecutive months as the most watched in Argentina, bet on releasing two of its big bets this Monday, October 5, and the audience responded in a big way.
At 9:45 p.m., Fuerza de mujer, the Turkish drama that is currently all the rage in Spain and accumulating sales in more than 65 countries, premiered first.
The premiere had an average rating of 12.7 points and a share of 38.83%, placing it as the most viewed of its time slot.
Distributed by Calinos Entertainment, Woman (Kadin, its original title) is the Turkish adaptation of the Japanese drama Woman: My Life For my Children, and tells the story of a woman full of courage, who for the love of her children struggles to move on to despite the obstacles.
Then, at 10:30 p.m., Telefe aired the first episode of the first Celebrity edition of MasterChef in Argentina.
The popular cooking contest hosted by Santiago del Moro achieved an impressive success: 16.4 rating points and 54.89% share. The rating data means the highest mark so far in 2020, tied with the Bake Off final, also on Telefe.
In addition, MasterChef Celebrity doubled the audience of its direct rival, Cantando 2020, on El Trece, which registered 8.7 points.
