With the help of virtual marketing agency, Latte Marketing, TV Azteca is launching a platform where members of the entertainment industry can access the channels, content, events and the group’s different business units.
For the first time in the international television market, a production and distribution company launches its own virtual experience and development platform.
Hand in hand with Latte Marketing, a certified virtual marketing agency and licensee of that technology, on this platform, business partners, colleagues, as well as the entertainment industry will be able to enter the TV Azteca universe and learn about its broadcast TV channels, pay TV channels, content distribution and the group’s different units.
At the same time, the «Virtual Experience» allows you to take you to exclusive conferences, events, concerts, showrooms, premieres and many things that will be generated in the agenda that TV Azteca will share with clients.
In addition, through innovative tools within this virtual experience, users can locate the company’s stands or suites, be in contact with each member of the different national and international sales teams, and request information and data that may be of interest to finalize an agreement.
“With this launch, buyers, the media and the international entertainment industry will have quick and effective access to all the information on TV Azteca in this unique and innovative “Virtual Experience” in the market today that there are limitations to travel to the different markets or simply to meet with some clients,” said Patricia Jasin, VP of TV Azteca Internacional.
“We found the perfect way to combine everything we wanted to share in one space. Our entire business universe through a fun, interactive and innovative experience. We have a very complete agenda that we will share so that everyone who wishes can visit us in our virtual home. As they would say in Mexico, we wait for you at home”.
“The world and the entertainment industry are going through a difficult time due to the pandemic caused by COVID19, in addition to the fact that there is a lag in the stages of confinement on the continents,” commented Andrés R Payá, Head of Marketing at TV Azteca Internacional.
“That is why we are looking for different and new ways to communicate and stay in contact with all customers and colleagues in the industry and that the value of our brand continues to rise and innovate. That is why we make this new “Virtual Experience” available to everyone, so that we are close in an agile way, totally digital and on any mobile or desktop device”.