In the following interview with ttvnews, Marco Medina, CEO of Lumexx Media, shares what content they want to add to their catalog in the international market.

In an industry as evolving as the entertainment industry, it is imperative to stay one step ahead of the latest trends and know what the international market demands in terms of content.

To this end, ttvnews presents the Buyers: What are buyers looking for? Initiative to learn first-hand about the programming needs of buyers around the world.

This time, we spoke to Marco Medina, CEO of Lumexx Media:

What type of content is your audience demanding the most?

Lumexx Media has been focused on fully VOD streaming. When we started with the company in Atlanta, Georgia, the content was more urban.

Even though the platforms knew I was selling English content, they started asking me for Spanish content in 2016 and 2018.

After the pandemic, the market changed completely. I started to see how the big players came in, like Fox buying Tubi and Disney buying other companies, and that let us see that the Latin market was going to have its moment, although the market still has to accommodate.

What content would you highlight among those that worked best for the company in 2024?

Last year was a bit heavy for selling content to the platforms in the US; they wanted everything for network share. That is very difficult because the market is not there yet, but at the same time it has been a lesson.

The question now is which platform can give you the best opportunity for the content you distribute. This is a very difficult question to answer. It depends on the platform and the audience you want to target, as well as on the content.

We are currently in the era of connected TV, and reports help us a lot to know what content the audience wants. That helps a lot to get good content, but at the same time, the sense of quality and value has changed.

What kind of content formats or genres are industry events looking for?

The market has yet to grow in the world of FAST. We focus on VOD, and we see growth. Since Amazon and Apple TV entered to compete with Netflix, it looks interesting because the numbers are important for them, and the Latino number continues to grow. It is increasingly difficult for them to ignore us and not pay what they should.

In the second quarter, I started to see the platform reports and see what content had the best numbers, which gave me the plan for the whole year.

When we started we had some FAST Channels, which was good at the beginning, but we changed to VOD, we changed the play, but everything is new.

We have to actively look at different production companies. I’m trying to represent independent productions, focusing on those voices that the platforms want to see. When they see the numbers, they want to invest in them again because they are the ones who know the culture.

Right now, we are focused on the US market, but we know it will continue to grow to Latin America, Europe, and the rest of the world.