In the following interview with ttvnews, Nicolas Rodriguez, CEO of Addicta TV, shares what content they want to add to their catalog in the international market.

In an industry as evolving as the entertainment industry, it is imperative to stay one step ahead of the latest trends and know what the international market demands in terms of content.

To this end, ttvnews presents the Buyers: What are buyers looking for? initiative to learn first-hand about the programming needs of buyers around the world.

This time, we spoke to Nicolas Rodriguez, CEO of Addicta TV:

What kind of content are you looking for?

Addicta TV is an American platform focused on monetizing all Latin American content, from Mexico to Argentina, especially content that’s not generating monetization. Those contents that are obsolete, stored in a DSP or on a hard drive, are the contents we want. We want to become that option for independent producers to achieve monetization.

2024 is off to a very positive start because we are two months in, and already have 100 hours loaded from Argentina, Peru, Colombia, Ecuador, and the Dominican Republic. Our goal is to reach 1,000 hours, covering all of Latin America.

What kind of stories are you looking for?

Within Addicta, we can receive any type of content: feature films, series, documentaries, podcasts, and music videos. We want Addicta to have all the essence of Latin American culture for the global market.

We have a content curation team so that the story prevails and also the control of sexually explicit content, hardcore violence, which we do not accept either.

We are looking for Latin American stories told by independent producers.

Any product that has worked well?

Addicta was born with the need to monetize and operate. The first success story we had as a company was Glu TV, our first exercise in monetizing American content for American audiences.

In that exercise, we could see that Latin American content was having a strong advertising impact in international markets. From there, we decided to build this technological expertise to bring Latin American content to global audiences.

Based on our experience of almost 20 years, where our expertise is in monetizing content and moving data rather than the audiovisual theme. Therefore, our work scheme does not have any exclusivity; what we are interested in is to have the largest volume of Latin content, and we are giving a very interesting split for independent producers.