In the following interview with ttvnews, Enrique Domínguez, CCO of the Grupo Multimedios de México / General Manager of Canal 6, shares what content they want to add to their catalog in the international market.

In an industry as dynamic as the entertainment industry, it is essential to stay one step ahead of the latest trends and understand what the international market demands in terms of content.

To this end, ttvnews presents the Buyers: What are buyers looking for? Initiative to learn first-hand about the programming needs of buyers around the world.

This time, we spoke to Enrique Domínguez, CCO of the Grupo Multimedios de México / General Manager of Canal 6:

What type of content would you highlight among those that performed best for the company in 2025?

Unlike other networks, our biggest strength is live production — that’s where we’ve really found our edge. Live production and local TV are what have opened doors for us in the industry, positioning us as a solid option for audiences.

What kind of content, formats, or genres are you looking for at industry events?

Buying content hadn’t really been part of our model before, but last year we decided to revisit that area, specifically in fiction. We launched a series called Cuando los ángeles caen — it’s been a wonderful project, really well received by audiences.

So, one of our main challenges for 2026 will definitely be placing this title in the markets and exploring what new opportunities we can find — especially in terms of co-productions and partnerships.

Without a doubt, we’ll be focusing on dramatized formats — short-form and stand-alone stories. That’s what we’re most interested in at the markets.

Are there any trends you’re keeping a close eye on in the market?

We understand that television is a mature industry that continues to evolve. Now more than ever, we know we need to be where people are — beyond platforms or distribution channels.
We continue to anchor ourselves in broadcast TV — that’s still native to us — but today we believe in transmedia more than ever.

We’re creating content that can live across multiple platforms, and we’ve really leaned into the FAST space. That’s one of our biggest bets right now and something we plan to strengthen in 2026. The FAST channel has become a fascinating outlet for us, both through Canal 6 and Milenio.