In the following interview with ttvnews, Mariano Mosca, Programming and International Development Manager at Canal 4 in Uruguay, shares what content they want to add to their catalog in the international market.
In an industry as dynamic as the entertainment industry, it is essential to stay one step ahead of the latest trends and understand what the international market demands in terms of content.
To this end, ttvnews presents the Buyers: What are buyers looking for? Initiative to learn first-hand about the programming needs of buyers around the world.
This time, we spoke to Mariano Mosca, Programming and International Development Manager at Canal 4 in Uruguay:
What kind of content would you say worked best for your company in 2025?
2025’s been a fantastic year for us. We’ve managed to solidify our leadership with the newscast — that’s one of our biggest powerhouses; the whole news block is really strong.
We also kept rolling with our hit game shows — for instance, Ahora Caigo. We’ve produced over 300 episodes for Uruguay. Plus, we developed our own IP, Maestro del Hogar, a home renovation and DIY reality show that we actually sold to TelevisaUnivision. We’re super proud of that — creating a show that clicked with local audiences and also took off internationally.
Then there are a few other projects we dropped this year that really hit. Bichos de Ciudad is a super street-level show about everyday people, following three very different characters chasing all kinds of stories.
What kind of content, formats, or genres are you looking for at industry events?
At the markets, we’re mainly looking for formats we can adapt and produce in Uruguay — but always with an international vision in mind.
So yeah, we’re mostly scouting for formats — reality shows, game shows, feel-good entertainment. We’re also open to picking up some scripted series, though that’s a smaller slice of what we do.
Are there any trends you’re keeping an eye on in the market?
Totally. There are two big ones we’re paying close attention to. First, we’re watching how broadcast TV and digital platforms are learning to coexist. It’s not one or the other anymore — they actually complement each other. We’ve seen it firsthand with our productions. Right now, we’re in full swing with Bake Off Famosos Uruguay, and it’s amazing to see how both worlds — TV and digital — feed off each other.
And second, we’re tracking how AI is being used in our industry — not as a replacement, but as a tool that really adds value.
