In the following interview with ttvnews, Javier Pérez De Silva, CEO Beta Entertainment Spain, shares what content they want to add to their catalog in the international market.

In an industry as evolving as the entertainment industry, it is imperative to stay one step ahead of the latest trends and understand the international market’s content demands.

To this end, ttvnews presents the Buyers: What are buyers looking for? Initiative to learn first-hand about the programming needs of buyers around the world.

This time, we spoke to Javier Pérez De Silva, CEO Beta Entertainment Spain:

What kind of content, formats, or genres will you be looking for at industry events?

Well, I’m interested in fiction, but also in projects that can go both ways, scripted and unscripted, under the same umbrella. Something you can sell as a more global, more universal project, not just pure fiction or entertainment.

From a broader perspective, that’s what I’m into and what I’m looking for. Stories that start in Spain and travel to the Americas, or the other way around, stories that start in the Americas and then come to Spain.

When it comes to the kind of stories, anything involving talent, whether in front of or behind the camera, is just way easier to sell. It helps a lot when you’re trying to get interest from a final buyer.

Which genres generate the most interest when investing in new content?

As for genres, music and sports are great; they perform well in some markets. And of course, personal stories, love stories, they work everywhere. They’re easy to understand, not just in Spain or the Americas, but globally. You can tell them anywhere, and they’ll resonate.

I’m also really into horror, as a genre, maybe because here in Spain it works well. And in the US too, it’s a huge, powerful industry. So it’s definitely something I want to explore more, dive into, and also collaborate on.

In terms of entertainment, outside of formats, we’re looking for content that can work in both regions. For example, we’re developing love stories around football players.

We’ve found that a lot of these big-name footballers have amazing love stories — stories that are definitely worth telling.

What strategy works best for you in terms of developing successful formats?

When it comes to developing entertainment formats, what works for us is finding travel companions, partners, for the content we’re creating and selling here in Spain.

The last format we developed is called Dancing With Robots. It’s kind of like The Masked Singer or Dancing with the Stars, but with celebrities… and robots.

And we were looking for travel companions for that too, whether it’s to the US, Hispanic US, or Latin America.