In the following interview with ttvnews, Gustavo Grossmann, General Manager of Venevisión, shares what content they want to add to their catalog in the international market.

In an industry as dynamic as the entertainment industry, it is essential to stay one step ahead of the latest trends and understand what the international market demands in terms of content.

To this end, ttvnews presents the Buyers: What are buyers looking for? initiative to learn first-hand about the programming needs of buyers around the world.

This time, we spoke to Gustavo Grossmann, General Manager of Venevisión:

What content would you highlight among those that worked best for the company in 2024?

Local sports are always a crowd-pleaser. As always, and as it works in all of Latin America, the telenovelas, both the legacy telenovelas from the Venevisión bookstore, and Turkish dramas. Believe it or not, biblical dramas. 

We have had Moisés on the air since last year, and it continues this year. It’s about to end, and it is incredible the level of acceptance and audience that series of that nature have. 

The morning magazine, Portadas, is the absolute leader in the mornings, broadcasting for three hours a day, plus the News, which offers a light and informative proposal. It keeps you informed as much as possible; it is a combination of programming that works. 

What kind of content, formats, or genres do you go for at industry events?

I’m primarily looking for formats that can be created in our country, specifically in Venezuela. I’m also looking to sell Venevisión as a platform where we can produce low-cost telenovelas for third parties, and we have restarted the acquisition of films. 

Formats are the first thing, telenovelas are the second thing, films are the third thing, and selling Venevisión as a production hub for third parties is the fourth thing. 

Where do you see the greatest growth potential for the company today, and how is this reflected within your programming strategy? 

I see the strongest growth in reactivating a local content production industry to export. To retake a market that today is held by Turkish dramas, K-dramas, and start to raise our voice. 

That is where I have focused my objectives with the production and technology group that I lead, to rescue the industry. To retake the spaces that were once not only Venevisión, but where Venezuela was a leader. That is the way forward.

We are in the process of launching a reality show. Venevisión had a very famous musical youth series called Somos tú y yo, which traveled throughout Latin America. 

Three seasons of that series were produced, featuring music and a youthful vibe. We are currently seeking new talent for that series.

Are there any trends you are following closely within the market?

We have advanced technologically, and we have an application called Venevisión Play. We could say that we have the best of both worlds. 

Every time I see studies and surveys, it seems unbelievable, but broadcast television continues to play a leading role in the countries where it is available.