In the following interview with ttvnews, Gabriela Rodríguez, EVP of Content at R Media de Honduras, shares what content they want to add to their catalog in the international market.

In an industry as evolving as the entertainment industry, it is imperative to stay one step ahead of the latest trends and know what the international market demands regarding content.

To this end, ttvnews presents the Buyers: What are buyers looking for? initiative to learn first-hand about the programming needs of buyers around the world.

This time, we spoke to Gabriela Rodríguez, EVP of Content at R Media de Honduras:

What kind of content, formats, or genres do you go for at industry events?

I think it is very important to get unique and different products. With the exposure to this bombardment of content, the audience has opened up to watching other types of content. 

Of course, we will always look for the best dramas because in our Latin American territories, there is a large audience for telenovelas, which are great series, and there is an offer for that. 

We have great distributors, with excellent products that we are always looking to select wisely for our territory, because obviously, the content search becomes complete because of the amount of supply. 

We are also looking for formats that are cost-efficient. Of course, we are looking for all kinds of products because our channels are multi-target.

We are also looking for solutions for our national production programs, because it is very important how that product will be integrated with our customers’ brands.

What content would you highlight among those that worked best for the company in 2024? 

2024 was a year of many satisfactions for us, because we had several projects on the air that we were waiting to materialize. We also had the Copa América, which was a success for us in terms of audience.

In addition to that, we made an international alliance with Telefuturo of Paraguay, and we achieved in collaboration with them the Calle 7 Internacional, which brings back to the screens of Honduras, this Chilean format so beloved, after 14 seasons.

What type of content is most in demand by your audience today?

To compete successfully, we need to include unique products, which is what local production gives us. There is always a preference for sports, for formats, and, of course, for telenovelas, which are always at the top of the national audience.

Where do you see the most significant growth potential for the company today, and how is this reflected in your programming strategy?

To know the local market in detail, to assertively select the contracts made at the programming level, and to creatively develop proposal formats according to the consumption habits of our country.

All the content we have has to be on multiple platforms and accessible for all our users to watch through the web, the channel, and mobile devices. To guarantee them accessibility.