In the following interview with ttvnews, Julián Rodriguez Montero, Content Director at TVUP Streaming Media, shares what content they want to add to their catalog in the international market.
In an industry as evolving as the entertainment industry, it is imperative to stay one step ahead of the latest trends and know what the international market demands regarding content.
To this end, ttvnews presents the Buyers: What are buyers looking for? Initiative to learn first-hand about the programming needs of buyers around the world.
This time, we spoke to Julián Rodriguez Montero, Content Director at TVUP Streaming Media:
What type of content is most in demand by your audience today?
It’s very interesting because people are now talking about the audience not watching television or that habits are changing. What we are seeing is that the mass consumption of television continues to be on the over-the-air channels. However, they concentrate on certain types of content.
What I mean is that all reality shows, news, or top sports on free-to-air are suddenly being consumed there.
What broadcast television has lost is the consumption of other content, such as movies or series, which today’s audience consumes on digital platforms or other channels.
Tivify was born precisely to solve that problem, and we try to integrate as much content as possible in one place.
If we don’t have a commercial agreement with any platform or service, there is no problem. However, we recommend that content to our subscribers, and they decide if they want to see it outside Tivifyi, or if it is within Tivify, they can see it there.
What content, formats, or genres are you looking for at industry events?
Specifically, we are generating a content package of Latin channels targeting the Latin American community living here in Spain.
We are one million five hundred thousand Latin Americans who do not have legal access to channels. They are original channels from our countries.
So today, I am very focused on finding international channels in Latin America to distribute them here in Spain or the rest of Europe.
Yes, big shows, events, sports, movies, series, that, as I said before, have not changed over time; maybe what is changing is how people approach or consume television.
For example, teenagers are not as attached to television as they were when they were teenagers, but when they have to consume mainstream content, such as Game of Thrones, they go to the television.
If they don’t have it to watch on a free service, that kind of content, they go to the window where they can consume it.
Are there any trends you are following closely within the market?
For me, the issue of FAST channels is a very big revolution; it is democratizing content because it breaks the barrier that existed in the media for access to content. So, any content has its audience.
Before, it was very difficult to connect them; today, with FAST, that barrier is broken, and it is much easier to connect them. This allows us to act on those programming niches that need to be found.
For example, we launched Ecuador’s FAST channel in Tivify, which is Ecuador’s international signal, and we reached all Ecuadorians in Spain.
It coincided with Sunday’s elections, although the channel had only been on the service for three days.
We did not have time to do too much marketing, and the consumption of the channel was very relevant, which indicates that there was an audience. We just needed to be able to connect it.
Now we are just working so that the rest of the Ecuadorians who did not find out that they can enjoy Ecuavisa on Tivify for free in Spain can find out and start enjoying their favorite channel in Spain.
