In the following interview with ttvnews, Orestes Aja, Head of Digital & OTT at Atresplayer, shares what content they want to add to their catalog in the international market.

In an industry as evolving as the entertainment industry, it is imperative to stay one step ahead of the latest trends and know what the international market demands regarding content.

To this end, ttvnews presents the Buyers: What are buyers looking for? initiative to learn first-hand about the programming needs of buyers around the world.

This time, we spoke to Orestes Aja, Head of Digital & OTT at Atresplayer:

Where do you see the greatest growth potential for the company today, and how is this reflected in your programming strategy?

The content strategy for the Latin American and US Hispanic market is very clear from atresplayer’s point of view. It is about offering our production, the classic and well-known production of the traditional catalog of atresplayer and Atresmedia.

Also, all our offer of pure television entertainment and consolidated formats in the grid include La Voz, La Voz Kids, El desafío, which is premiering on Antena 3 and, therefore, is also in atresplayer.

Everything that is recurring content produced by our television channels. atresplayer is a great video-on-demand aggregator of all this. Therefore, we are talking about interviews, contests such as Pasapalabra, reality shows, and the telenovela Sueños de Libertad.

All this offer is the content that characterizes us, our own productions that are included in atresplayer, with an increasingly general content.

What kind of content or formats or genres are you going to look for at industry events?

As a result of our content agreement with Globo Brazil, as a result of the Atreseries linear channel, Globo’s telenovelas are also being included in atresplayer. We have a small catalog of movies that are valuable for the subscriber because they allow him to generate that loyalty and retention.

Are there any trends that you are following closely within the market?

Recently, we have announced the addition of more than 800 episodes of children’s content, which is a bet of our own, a bet of ours to try to open the spectrum of content, reach new audiences and be an important player in homes, offering a type of content for the family, from drama, suspense, series, TV entertainment and now also with children’s content.