In the following interview with ttvnews, Javier Goldschmied, Programming Director at TVN of Chile, shares what content they want to add to their catalog in the international market.

In an industry as evolving as the entertainment industry, it is imperative to stay one step ahead of the latest trends and know what the international market demands in terms of content.

To this end, ttvnews presents the Buyers: What are buyers looking for? Initiative to learn first-hand about the programming needs of buyers around the world.

This time, we spoke to Javier Goldschmied, Programming Director at TVN of Chile:

What kind of content or formats or genres are you looking for at industry events?

We are looking for entertainment, and we are also looking for packaged programs. We have packaged teleseries schedules. Furthermore, we are re-releasing Fuerza Mujer, which is a very successful Turkish teleseries, following Mi nombre es. This is what we are looking for to give continuity to prime-time entertainment.

What content would you highlight among those that worked best for the company in 2024? It may be by rating or another factor that you want to highlight.

With what has happened with Carmen Gloria and Ahora Caigo in the afternoon, they are programs consolidated during this year and have been super competitive.

We have to do double work in what comes from here on because the normal thing is to believe that this type of program will always work, and what one should not do is to fatigue the program until people stop watching it.

Where do you see the greatest growth potential for the company today, and how is this reflected in your programming strategy?

What we are doing in Carmen Gloria and Ahora Caigo is to give them a certain renewal. New concepts in Carmen Gloria and new games in Ahora Caigo, so that people can understand that a format allows variations and innovation concerning the type of game they will find from March 2025.

With Mi nombre es, although it has allowed us to be competitive in prime time, we are still lacking. So, I believe that Mi nombre es has fulfilled its duty to position us as a channel in a time slot in which we were not being watched, and what we have to do now is to grow more and consolidate ourselves with an entertainment strategy.

It is complex because competition is powerful in other channels, and our prime time starts at 10:40 pm, but it is a habit already installed. Especially in the summer, the program is on until late; people are used to watching TV until late, but it is something we measure week by week.

In the case of Mi nombre es, we have given it variation with special coverage, with international guests, with celebrities who have been doubles to open the programs.

We always try to give the audience something different so that it does not remain as something that will always be the same and people can follow it daily, and there is something not to be missed.

We have been adding little things that allow the format to be extended, and there are already almost 90 chapters.