TTVNews celebrates its first 20 years by inviting friends and industry colleagues to share their personal experiences over the past two decades. Michelle Wasserman, SVP LatAm, USH & Brazil at Banijay Rights, answers, “Where were you 20 years ago?”

This 2024 marks the 20th anniversary of TTVNews, a big reason to celebrate for the group, which is consolidating itself as one of the go-to media platforms in the audiovisual industry in Latin America.

And to mark the occasion, we’ve invited friends and colleagues to share their experiences, challenges and lessons learned over the last 20 years in this industry.

This time, Michelle Wasserman, SVP LatAm, USH & Brazil at Banijay Rights, answers, “Where were you 20 years ago?”

Where were you 20 years ago?

Twenty years ago, I was celebrating ten years in this industry, and now I am just celebrating 30 years in the audiovisual industry. I was in charge of Telefe’s international sales and business, which included content sales, formats, co-productions, and international production services. I lived in Buenos Aires, Argentina.

What was your first industry event?

My first event was an LA Screenings. I could see what I had experienced from the desk because when I started at Telefe, I went through the administrative and marketing area until I reached the audiovisual area. In that first event, I felt lost, but not so much because I had already experienced it from a distance.