TTVNews celebrates its first 20 years by inviting friends and industry colleagues to share their personal experiences over the past two decades. Goyo Garcia, Content Acquisitions & Sales Manager at SBT, answers, “Where were you 20 years ago?”

This 2024 marks the 20th anniversary of TTVNews, a big reason to celebrate for the group which is consolidating itself as one of the go-to media platforms in the audiovisual industry in Latin America.

To mark the occasion, we’ve invited friends and colleagues to share their experiences, challenges, and lessons learned over the last twenty years in this industry.

This time, Goyo Garcia, Content Acquisitions & Sales Manager at SBT, answers, “Where were you 20 years ago?”

Where were you 20 years ago?

Twenty years ago, I was at Televisão Bandeirantes in the Content Acquisition department, where I began my career.

What was your first industry event?

The first market I attended was Mipcom 2000 with Bandeirantes, where I took my first steps.

What is the greatest growth opportunity in the industry looking ahead?

Today, I believe that the biggest challenge—and also the greatest opportunity—is that the world is becoming increasingly audiovisual. Many people are eager to consume and interested in audiovisual entertainment, which is our specialty. We must know how to seize these opportunities, stay updated on innovations and trends, and, even amidst high competition, take advantage of our tremendous opportunities.