La Moderna, Cicatriz, Ena and Detective Touré were the stars of the first round tables of the event, which will take place until this Friday, May 10.
The fifth edition of the RTVE Showcase began, the professional meeting organized by the Commercial area of RTVE and aimed at content and acquisitions managers in the international audiovisual market.
The Puerta América Hotel in Madrid is hosting this event until this Friday, attended by television executives from more than 30 countries interested in learning about the latest content from the Corporation and which has been inaugurated by the interim president of RTVE.
La Moderna
The first panel was dedicated to the daily La 1 series La Moderna, an adaptation of the novel Tea Rooms by Luis Carnés and produced by RTVE in collaboration with Boomerang TV. The panel featured the executive producer of the series on RTVE, Fernando López Puig; the director and producer Humberto Miró; the assistant director of Boomerang TV Ficción, Bárbara Castellanos; and the protagonists Helena Ezquerro, Almagro San Miguel and Stéphanie Magnin.
They highlighted the value of the daily series, “the format that best withstands the passage of time and the change in consumption,” as Fernando López Puig pointed out. A job that requires “a lot of demands on the teams, with very trained and very committed people,” and that Boomerang TV claims, with “extensive experience in daily strips and more than 4,000 episodes produced.”
International co-productions
Next, in the round table devoted to International Coproductions, directed by Rafael Bardem, deputy director of program sales and licenses at RTVE, Aleksandra Martinovic (Telekom Srbija), Susanne Frank (ZDF), Patricia Motilla (Despacho Andersen) and Emilio Amaré (Plano a Plano). A talk about the need for television networks to seek external resources to continue being drivers of the industry and the opportunities offered by international co-productions, as demonstrated by two of the most recent examples from RTVE: Cicatriz and Weiss & Morales.
Cicatriz
Cicatriz, based on the bestseller by Juan Gómez-Jurado, is an example of international co-production and the first between Spain and Serbia. A Plano a Plano production with Dopamine, with the collaboration of Asacha Media Group and Adrenalina, in association with RTVE, Prime Video España and Telekom Srbija. The executive producer of RTVE, Nieves Fernández participated in the panel on Cicatriz; the producers Aleksandra Martinovic and César Benítez, president of Plano a Plano; the director of the International area of Plano a Plano, Esther Agraso; the screenwriter and producer Fernando Sancristóbal, and the performers Milena Radulovic and Luis Fernández.
“Getting a project like this, with so many partners and from such different cultures, to work in such an organic way is a success,” Fernando López Puig stressed about a series that provides “variety, cultural richness and a cinematographic touch” and whose target is as open as the one who consumes the drama.
Detective Toure
The Detective Touré series was the focus of another round table, with the interventions of Nieves Fernández, executive producer at RTVE; Jon Arretxe, author of the literary saga; producers Elena Bort (DeAPlaneta) and Mariela Besuievsky (Tornasol Media); and the interpreters Malcolm Treviño-Sitté and Itsaso Arana.
A co-production by RTVE, Detective Touré AIE, Tornasol Media, DeAPlaneta and EITB that also praises diversity, multiculturalism and coexistence as values, having the first black protagonist of a series in Spain and having been filmed in the Bilbao neighborhood from San Francisco. “It opens up new possibilities to break glass ceilings,” said Nieves Fernández; “It does justice to many neighborhoods and makes different people visible,” recalls Jon Arretxe; and all this with a lot of humor and a protagonist with whom anyone can empathize.
Ena
The day closed with Ena, the series about the life of Queen Victoria Eugenia, co-produced by RTVE with Ena La Serie AIE, La Cometa TV and Zona App. Nieves Fernández, its executive producer at RTVE, participated in this round table; the writer Pilar Eyre, author of the novel of the same name on which the series is based; its creator, Javier Olivares; its protagonist, Kimberley Tell; the director Anaïs Pareto, and the producer Rosa Díaz.
This fiction is once again an example, according to Nieves Fernández, that “RTVE is a good school to learn History. We have gems like Isabel or El Ministerio del Tiempo, and with Ena we raise the bar even higher.” Three series created for RTVE by Javier Olivares, a firm defender of public television, “because you never have to conform”I just want to entertain.” Now, Ena discovers a fairly unknown character and historical context, which are easy to identify in people and situations from the late 20th century or today.
