According to Netflix data, the production has contributed over 225 billion Colombian pesos to the country’s economy.
The release of One Hundred Years of Solitude, already on everyone’s lips, marks a milestone for the Colombian audiovisual industry. Its impact goes far beyond the cultural sphere, as this ambitious production has also established itself as an economic driver for the country.
According to Netflix data, the production has contributed over 225 billion Colombian pesos to the country’s economy. This figure is a measure of the impact to GDP and includes both the impact of our direct spending on the production and of the spending that happens downstream in the supply chain.
The project reaffirmed Colombia as a competitive destination for international productions due to its diverse landscapes, talent, and high quality services, which have been strengthened by an attractive framework of production incentives that allowed one of the most ambitious projects in Latin America to take place in Colombia.
Colombian hands
The commitment made with the Garcia Marquez family established that when it was time to take Macondo out of the imagination and into a physical place, the town had to be located in Colombia and built by Colombian hands. Filmed entirely in Colombia and produced by Dynamo, the series left its mark across the country, with a production team comprising more than 900 people, most of them Colombian.
In Alvarado, Tolima, Netflix’s Macondo was constructed on a plot of over 540,000 square meters, chosen not only for its natural landscapes but also for its logistical advantages. The locations team had to not only find the site but also handle tasks such as road improvements, access enhancements, drainage systems, tent installations, land preparation, and topographical studies.
This project brought together around 150 artisans from all over the country, who collaborated with over 850 local suppliers to engineer the constructions that would make this mythical town tangible. Additionally, to meet the demands of a creative team of this magnitude, the first part of One Hundred Years of Solitude accounted for over 100,000 hotel nights booked in Ibagué throughout the filming process.
Mapa colombia Fondo blanco
The music produced for the series also provides this distinct Colombian seal with sounds from Los Gaiteros de San Jacinto, Toto La Momposina’s drummer, Carmelo Torres, and Víctor Navarro contributed to the series’ soundtrack. In costume design, approximately 40,000 garments were created, 97% of which were made with textiles of Colombian origin.
Where to see
The series is available on Netflix as of December 11 and has already sparked the acclaim of international critics.
In addition, locals in Bogota will have the opportunity to visit an exhibition that captures some of the most memorable moments in the production of the series, as well as some of the original costumes designed by Catherine Rodriguez. This exhibition will be available to the public at the Museo El Chicó until December 18.
