With the presentation of new original content, the relaunch of major brands, and the presence of key figures from the regional and international industry, Content Americas demonstrates the present and future power of audiovisual production in Latin America.

By Luis Cabrera and Ana Paula Carreira from Miami, USA

Whether in series, feature films, or children’s content, Latin America shows that the creativity and drive of its audiovisual industry have the strength to continue growing, finding partnerships and models that keep the eager appetite of Latin American consumers well-satisfied.

The return of Telefe Studios, with titles like Inadaptada and Verdades Sumergidas, or the production of new feature films, such as Amando a Amanda, in a joint effort by four Peruvian production companies, proves that there is a creative energy in the region that is daring to do more, in a market that is slowly beginning to show better signs than in previous years.

The keynotes offered by director Juan José Campanella and Telefe CEO Darío Turovelzky brought a sense of optimism to a market that desperately needs to dispel the cloud of negativity that has hung over it for the past two years.

A significant part of this optimism rests on vertical content, a genre pioneered by Chile’s Canal 13. “Last year we launched two mini-series, and they had excellent results, with over 25 million views, which paves the way for us to continue in this genre,” commented Rodrigo Correa, Commercial Content Manager at Canal 13 Chile.

During his keynote, Turovelzky also shared his experience with the genre: “I just came from South Korea, one of the places where vertical fiction is a multi-billion dollar market. We are also exploring it here.”

Reality show formats are also a testament to Latin American creativity: following the success of Mundos opuestos, Canal 13 will present a new format, produced in Chile, in the coming months. Megamedia is keeping pace and has brought El Internado to the market: “It’s the latest reality show we’ve produced, with a production hub in Peru, which allows us to offer a complete service experience to potential clients,” said Ana María Nuñez, head of international distribution at Megamedia.

In children’s animation, Latin America is also home to leading content such as that produced by El Reino Infantil, which in Miami announced three new titles: Wadoo, aimed at children aged 3 to 6, co-produced with Mediawan Kids & Family; Pili Pilota, developed in collaboration with CAKE Entertainment; and the Bartolito series, featuring one of the most beloved characters from La Granja de Zenón, with the addition of narrative “power-ups” that enhance learning and the experience.

In Brazil, alongside the work of companies like Globo and A Fábrica, there is the work of Brazilian Content, present at Content Americas 2026 with a large delegation: 25 companies and 36 professionals, an increase of almost 50% compared to 2025.

The Uruguayan delegation has also made its mark in Miami, with the participation of companies like Salado, which highlighted the positive feedback it has received for its project Mi vida con él: “It’s a film we’re working on with Arboleda, it’s like our flagship project today because we really have a lot of faith in it, I feel it’s a great project,” commented Lucía Silva, executive producer of Salado.

Spain as a Beacon

When it comes to the birthplaces of successful premium content, Spain continues to be the leading example for Latin America, something ICEX demonstrated Wednesday morning with a panel highlighting both the spectacular 2025 figures for Spanish fiction and the upcoming titles for 2026 from companies like Onza, Atresmedia, RTVE, Mediterráneo, and Conunpack International Sales.

In total, this year’s Audiovisual for Spain pavilion features Arait Multimedia, Atresmedia, Feelsales, Filmax, Grupo adm, Mediterráneo, Motion Pictures, and Onza Distribution.

Movistar Plus+, for its part, had an unforgettable Content Americas, with a double celebration at the Rose D’Or Latinos, both for its drama Querer and for the comedy Poquita Fe, which won the award in both of its first two seasons.

“We had Poquita Fe representing comedy, which is a very distinctive product. And then we had Querer, which is another very distinctive product, but in a completely different genre. Winning both makes us proud and motivates us to continue building stories that resonate with people in other countries and that they can relate to,” explained Rebeca Aguilar, recently appointed Head of International Distribution at Movistar Plus+.

A packed final day

Unlike what usually happens at industry events, where the last day is typically reserved for a select few (or not) whose schedules were overloaded during the first two days, the companies present at Content Americas are expecting a busy Thursday at the Hilton Miami Downtown.

In addition to meetings, the event will feature the launch of the romantic comedy No tan viuda, the debut production from Ceci G Entertainment & Consulting, and the presentation of the Woman of the Year award, organized by WAWA.