The content localization studio’s team made their way to a new edition of Mipcom in Cannes, backed by big plans for growth and a keen eye for what the industry is needing.
*Produced by Luis Cabrera and Ana Paula Carreira, from Cannes, France
No strangers to growth and evolution, The Kitchen is one of the most experienced content localization companies in the international market, with over a quarter of a century working in the industry.
Over recent months, the group has announced new additions to its team, new hubs, bigger facilities and more, and is now ready to take the next step in its constant reinvention.
“It’s all about evolution, because if you don’t evolve, you’re not going to grow. You have to keep growing and be flexible as the industry is growing and flexible, and ever-changing”, summarized Deeny Kaplan, Chief Marketing Officer. The Kitchen, is present at Mipcom 2025, in Cannes with Josh Pine, CFO, Ken Lorber, President/ CEO and Liz Clarke, Director of Global Sales.
“Our strategy is to build a bigger Kitchen that fits more dishes”, said jokingly Josh Pine. “We are in the middle of addressing opportunities to potentially merge or acquire, not with competitors, but with companies that are complementary to us, to create a more end-to-end supply chain solution,” he explained.
Given the currently industry changes, the CFO believes major movie studios and networks need to give their suppliers the feeling that they are an extension of their own company. “So we have to take on more and give more,” he said. “To do that, we want to give the studios the ability to write one purchase order for post and traditional post in mastering, PC, audio conform, and then through into localization process, all at one time.”
“That’s what our customers are crying for. We have to listen. We have to listen to what the market is telling us,” he added. “So, we are taking all the steps to do just that. We can’t make any announcements yet, but we’re knee-deep in the due diligence phases to create this bigger and even better Kitchen.”
“At the end of the day, a bigger Kitchen creates more meals, more different types of food, gets more dishes. And that’s what we’re looking to achieve,” he concluded.
GLOBAL ASPIRATIONS WITH LOCAL FEEL
While The Kitchen has set its sights on expanding even further to take on more challenging projects, the group remains a boutique studio at heart, always making sure to care for their clients.
“The key to The Kitchen that I really love since I first joined the team, is the good old-fashioned customer service and the attention to detail, while making sure clients feel loved and that they know they’re being taken care of,” said Liz Clarke, Director of Global Sales. “Our job is to make our clients’ look good, to feel like hero’s and to always treat them special!”
