TelevisaUnivision will also promote Apple TV’s F1 coverage throughout the season across its multiplatform ecosystem.
TelevisaUnivision announced today that it is working with Apple to simulcast one Formula 1® race on Univision, with dedicated pre- and post-race programming, expanding the reach of the sport to Spanish-speaking audiences in the United States.
The simulcast race will be announced at a later date and will air on Univision, the no. 1 network among US Hispanics.
TelevisaUnivision will also promote Apple TV’s F1 coverage throughout the season across its multiplatform ecosystem, with highlights on Univision and TUDN – including studio programs La Jugada and Contacto Deportivo, bringing fans world-class coverage of the sport.
“Formula 1 is one of the fastest growing sports in the U.S., and as the sport’s official broadcast partner in Mexico, we’ve seen firsthand how deeply Hispanic fans connect with it,” said Marco Liceaga, Senior Vice President of Sports Rights Acquisitions & Commercial Partnerships at TelevisaUnivision. “We’re excited to work with Apple in expanding our coverage of the sport – bringing the energy and F1 thrills to Hispanic audiences across the US all season long.”
The addition of Formula 1® coverage builds on TelevisaUnivision’s industry-leading Spanish-language sports rights portfolio, which includes Liga MX, Liga MX Femenil, Leagues Cup, UEFA Champions and UEFA Europa League, Mexican Men’s and Women’s National Teams, CONCACAF Nations League, CONCACAF Gold Cup, CONCACAF Champions Cup, UEFA European Qualifiers, Major League Baseball, United Soccer League and more. The company has a long-standing relationship with Formula 1®, with Televisa serving as the official broadcast partner of the sport in Mexico.
