Under the agreement, TelevisaUnivision will have exclusive first-look rights to all content developed by Propagate Fuego, Propagate’s recently launched Spanish-language production division.
TelevisaUnivision Inc. the world’s leading Spanish-language media and content company, today announced a first-look deal with Propagate Fuego to produce Spanish-language original scripted and unscripted content for ViX+, the company’s new SVOD tier slated to launch in the second half of 2022.
Under the agreement, TelevisaUnivision will have exclusive first-look rights to all content developed by Propagate Fuego, Propagate’s recently launched Spanish-language production division. The deal also includes a development fund for options, writers, formats and scripts. Propagate chairman and co-CEO Ben Silverman (The Office, Jane the Virgin, Ugly Betty) will serve as executive producer on all projects developed and produced under the Propagate Fuego deal.
“We are thrilled to partner with Propagate Fuego to create exceptional, premium, culturally relevant content,” said Rodrigo Mazon, EVP, General Manager of ViX+, TelevisaUnivision. “Ben, Howard, and the entire team at Propagate have a proven record of creating engaging, multiplatform content. They share our mission of elevating Spanish-language stories and storytellers with groundbreaking programs that appeal to a global audience. We look forward to all we will do together through this partnership.”
The deal marks the first partnership for Propagate Fuego, which launched earlier this year and is focused on producing and developing original scripted and unscripted content and formats for the Spanish-language markets around the world with a specific focus on the Americas. Propagate Fuego is run by Ben Silverman, Howard T. Owens, Isabel San Vargas, Catalina Ramirez, Rodney Ferrell, and Cyrus Farrokh.
“We are very pleased to enter into this partnership with TelevisaUnivision to produce original content for ViX+,” said Silverman. “We believe ViX+ will be a game-changer for the Spanish-language market, and we are thrilled to join the ViX+ team as they launch this exciting new venture.”
As part of a prior negotiation, Pinches Momias will be shooting this summer. The first Propagate series to land on ViX+ is a young adult series that follows a group of troubled teenagers from Guanajuato who become their town’s only hope of survival when its renowned mummies come back from the dead during the busiest week of the year. Created by Santiago Limón and Jose Miguel Nuñez, with Limón serving as Director and Showrunner, the series is executive produced by Silverman, Owens, and Rodney Ferrell. Propagate Fuego and Perro Azul are producing the project.
TelevisaUnivision recently unveiled its upcoming Spanish-Language streaming service, ViX. The service, which launches on March 31st, is set to be the world’s largest Spanish-Language streaming service, offering more than 50,000 hours of Spanish-language entertainment, sports, and news in its first year alone across the two-tier service, ViX (AVOD) and ViX+ (SVOD).
ViX will be easily accessible for everyone across all major platforms in 19 territories, including the U.S., Mexico, and most of Spanish-speaking Latin America. The SVOD service, ViX+, will launch in the second half of the year.
