Donna Speciale Steps Down as President of U.S. Advertising Sales and Marketing; Tim Natividad Appointed Successor.
TelevisaUnivision, the world’s leading Spanish-language media company, today announced that Donna Speciale will step down from her role as President of U.S. Advertising Sales and Marketing. Tim Natividad has been appointed as her successor and will assume the role effective June 9. Speciale will remain with the company during a transition period to ensure continuity.
“We’re thrilled to have Tim at the helm of our US advertising business at such a pivotal time for both our business and the industry at large,” said Daniel Alegre, Chief Executive Officer of TelevisaUnivision.
“Tim’s deep expertise in platform strategy, data-driven marketing, and emerging media will accelerate innovation, sharpen our commercial edge, and reinforce our position as the partner of choice for brands looking to engage the most critical growth consumer in America today: US Hispanics.”
Natividad brings deep experience across some of the world’s leading technology and media platforms, including senior roles at TikTok, Roku, Amazon, and Google. Over the course of his career, he has led high-performing teams and spearheaded commercial strategies focused on digital transformation, platform monetization, and performance-led marketing innovation.
“I’m honored to join TelevisaUnivision at a moment of such transformation in media, marketing, and consumer engagement. The company’s unrivaled connection to US Hispanic audiences presents a powerful opportunity for brands to grow through cultural relevance, innovation, and measurable impact. I look forward to building on the momentum of this world-class team and advancing solutions that deliver performance at scale for our partners,” said Natividad.
Alegre continued, “Donna has left an indelible impact on TelevisaUnivision, serving as a fierce advocate who helped shift the industry’s focus toward the full potential of US Hispanic consumers—bringing hundreds of new advertisers into the fold and expanding the market’s understanding of our value. Her leadership has been instrumental in elevating our commercial strategy and positioning us for continued growth. We’re deeply grateful for the foundation she’s built and the momentum she’s helped create as we enter this next chapter.”
“It’s been a privilege to have led this team during such a pivotal phase of growth and reinvention. Together, we’ve elevated the role TelevisaUnivision plays in helping hundreds of new brands connect with US Hispanic audiences in powerful and performance-driven ways—from introducing ViX to the marketplace and advancing creator-driven social solutions, to expanding how we deliver for clients across every platform. The work is far from done, and I’m confident the team is poised to keep pushing boundaries and deliver impact where it matters most,” said Speciale.
About Tim Natividad
Tim Natividad is a seasoned digital media and advertising executive who has led growth and innovation across some of the world’s leading technology platforms.
He joins TelevisaUnivision from TikTok, where he served as US Head of Enterprise Sales, leading strategic marketing solutions for Fortune 500 brands and major agency partners.
Prior to that, he held senior roles at Roku, where he helped transform TV advertising with real-time measurement and streaming innovation, and at Amazon, where he led global search and performance advertising sales across key verticals.
Earlier in his career at Google, Natividad supported top marketers in developing brand and performance strategies across YouTube, Search, and Display. He currently serves on the IAB Digital Video Board and the Board of Future Now, is Chair of the American Advertising Federation’s Hall of Achievement, and is a judge for the ANA B2 Awards.
