Bad Bunny’s halftime performance ranks as the most-watched Super Bowl Halftime performance in Spanish-Language history drawing 4.79 million viewers.
Telemundo delivered the most-watched Super Bowl in Spanish-language broadcast history, with 3.3 million total viewers, marking a milestone for Spanish-language television and solidifying the network’s leadership in live sports. The game topped the prior Spanish-language Super Bowl record by +47%, ranking as the highest-rated non-soccer sporting event in Spanish-language television history, according to Nielsen.
Bad Bunny’s electrifying Halftime performance drove the highest audience peak of the broadcast, averaging a Total Audience Delivery of 4.79 million viewers during the 8:15–8:30 p.m. ET quarter-hour. The performance ranked as the most-watched Super Bowl Halftime show ever on Spanish-language television, surpassing the previous record by +80%.
During the Super Bowl broadcast window, Telemundo ranked as the #2 network in primetime regardless of language across broadcast and cable among both P2+ (3.15M) and Adults 18–49 (1.35M), trailing only NBC.
“Super Bowl LX represents a defining moment not just for Telemundo, but for Spanish-language media overall,” said Joaquin Duro, EVP of Sports and Streaming, Telemundo. “From record-breaking viewership on television to unprecedented engagement across digital and social platforms, this event shows the power of delivering live sports through a culturally authentic lens. By bringing together the biggest game, iconic talent, and a multiplatform strategy built for today’s audiences, Telemundo continues to set the standard for how Hispanic viewers experience the world’s most important live events.”
Driven by expansive Super Bowl coverage throughout the day, Telemundo ranked as the #1 Spanish-language broadcast network in Total Day among both P2+ and Adults 18–49, averaging 1.14 million total viewers and 462,000 Adults 18–49. Super Bowl Sunday marked Telemundo’s most-watched Sunday in more than two years, since May 28, 2023.
Digital & Social Performance Highlights
The event generated nearly 26 million total digital video views and 1.2 million actions across on-domain platforms, social media, and YouTube during Super Bowl week, representing 5x growth vs. Super Bowl LIX. On YouTube, Super Bowl-related content generated 217,000 video views, 395,000 minutes watched, and 3,000 actions, led by Bad Bunny’s interview.
According to Talkwalker, Super Bowl LX on Telemundo ranked as the #1 most social sports event and #1 program of the day on Spanish-language television, while also ranking #2 across all broadcast and total television, regardless of language. The event generated 74.8 million total social interactions and nearly 600 million video views, reflecting a 29% year-over-year increase in interactions and 6X more video views compared to last year, driven by strong Instagram consumption and cross-platform engagement.
Super Bowl LX reinforces Telemundo’s position as the premier destination for marquee live events, uniting sports, culture, and music for Hispanic audiences nationwide.
