The network reached a 45.42% share in August, marking the 44th month as the leading network in Argentine broadcast TV.
Telefe, owned by ViacomCBS, is #1 in ratings once again, achieving an average share of 45.42% and 9.63 rating points in August. In addition, it obtained a difference of 16.01% share and 3.39 rating points over its main competitor.
In August, Telefe continued to lead in every time slot: from 12 to 4 p.m. it captured obtained 37.03% share of television and 6.59 rating points; from 4 p.m. to 8 p.m., 44.18% share and 8.08 rating points and from 8 p.m. to 12 a.m. 51.66% share and 14.24 rating points. 3
Telefe has held onto the #1 spot for 44 consecutive months, with the past 16 months, surpassing a 40% of share. 1
In 2021, Telefe leads the competition with a 44.59% share and 9.19 rating points. It continues to be the most-watched free-to-air television network every day this year. 2
Additionally, nine of the 10 most watched shows in August all aired on Telefe:
La Voz Argentina – 65.31% share and 19.28 rating points
Doctor Milagro – 49.76% share and 16.83 rating points
Telefe Noticias – 41.58% share and 11.14 rating points
Trato Hecho – 43.15% share and 10.48 rating points
Fuerza De Mujer – 48.29% share and 10.09 rating points
PH, Podemos Hablar-– 47.16% share and 9.99 rating points
Paramount+ Presenta – 59.59% share and 9.86 rating points
Züleyha – 46.99% share and 9.19 rating points
Guerra de Rosas – 45.74% share and 9.08 rating points
Telefe also dominated mornings with Flor de Equipo, which led in its time slot with 32.36% share and 5.34 rating points, followed by El Noticiero de la Gente, which led with 36.82% share and 7.56 rating points.
In the afternoon timeslot, Corta por Lozano continued to be the audience’s top choice with an average share of 33.31% and 6.97 rating points; in addition to the most compelling love stories: Fuerza de Mujer, Züleyha, and Guerra de Rosas, which were in the Top 10; Dulce Ambición with 44.69% share and 8.78 rating points. Pasapalabra, with Iván De Pineda delivering the most entertaining rounds of questions and answers, also led with a 41.68% share and 9.00 average rating points.
Telefe’s primetime remains strong, with several of its shows in the Top 10, including Telefe Noticias, which in August achieved its highest average rating since October 2015 with 11.14 rating points, leading its timeslot for 35 consecutive months. In addition to Doctor Milagro and La Voz Argentina, which also among the Top 10 Most-Watched shows in Argentina, Icerde achieved 53.10% share and 8.16 rating points and Staff de Noticias attained 56.96% share and 5.64 rating points.
On weekends, Telefe also commanded the airwaves with the celebrity-edition of Pasapalabra with 41.46% share and 8.03 rating points. Along with, PH, Podemos Hablar and Trato Hecho, which are also part of the Top 10, La Peña de Morfi leads with 43.21% share and 5.11 rating points and La Voz del Embajador with 61.48% share and 8.90 rating points.
This month Telefe.com reached more than 5.5 million users and 17 million views, the Mi Telefe app accumulated 4.6 million views, and Telefenoticias.com.ar achieved a growth of +78 compare to last month. The top three most viewed shows on the site were: La Voz Argentina, Doctor Milagro, and Dulce Ambición, with La Voz Argentina accumulating over 415 million views and its digital spin-off show El Regreso 28 million views. 4 Telefenoticias.com.ar reached more than 2.4 million unique users and 14 million page views.
Other notable digital highlights include the @telefe social media accounts adding more than 287 million video views and @telefenoticias reaching more than 93.3 million video views on their Facebook, Instagram and YouTube accounts.
September is promising to be bigger and better than ever on Telefe with the grand finale of La Voz Argentina and exciting premieres like: Bake Off Argentina, El Gran Pastelero the sweetest contest that sets out to choose the best amateur baker; the highly-anticipated return of Pequeñas Victorias, which picks up with the lives of Victoria’s moms five years later; El Potro, Lo Mejor del Amor, the story of beloved singer Rodrigo; Hercai with a tale of impossible love; and Siglo XXI, ATR, a special hosted by Reynaldo Sietecase. September is also elections month, and audiences can count on the honest and reliable reporting of the Telefe newscasts to help them make informed decisions and more episodes of audience-favorite shows, making September a month to remember.
