The Argentine network broke the record it set itself in April, scoring the highest ever monthly ratings in Argentine TV history and adding 13 consecutive months with more than 40% share.
Telefe, a ViacomCBS free-to-air network, is #1 in ratings once again, achieving its highest average share in history with 46.20% and exceeding double digits ratings with 10.15 points, a feat that hasn’t happened since November 2016, according to numbers from Kantar Ibope.
In addition, it obtained a difference of +3.54 rating points over its main competitor, the widest gap since March 2007.
Telefe has held onto the #1 spot for 41 consecutive months, with the past 13 months, surpassing a 40% of share.
In 2021, Telefe leads the competition with 44.01% share and 8.71 rating points. It continues to be the most-watched free-to-air television network every day this year.
In May, Telefe led in every time slot: from 12 to 4 p.m. it captured obtained 39.26% share of television and 7.24 rating points; from 4 p.m. to 8 p.m., 43.03% share and 8.42 rating points and from 8 p.m. to 12 a.m. 52.99% share and 14.78 rating points.
Additionally, nine of the 10 most watched shows in May all aired on Telefe.
Telefe also dominated mornings with Flor de Equipo, which led in its time slot with 36.51% share and 6.00 rating points, followed by El Noticiero de la Gente, which led with 38.86% share and 8.25 rating points.
In the afternoon timeslot, Corta por Lozano continued to be the audience’s top choice with an average share of 38.14% and 8.11 rating points; in addition to the most compelling love stories: Fuerza de Mujer, which was in the Top 10; Züleyha with 46.44% share and 9.18 rating points, Guerra de Rosas with 42.76% share and 8.85 rating points. Pasapalabra, with Iván De Pineda delivering the most entertaining rounds of questions and answers, also led with a 39.30% share and 9.09 average rating points.
In primetime, Telefe Noticias, Doctor Milagro, MasterChef Celebrity, and Fuerza de Mujer are among the Top 10 Most-Watched shows in Argentina, while Icerde continued to lead in its time slot with 43.72% share and 7.79 rating points. Rounding out the end of the day is News Staff, which was also at #1 with 44.18 % share and 5.16 rating points. Telefe leads the four editions of its newscasts.
On weekends, Telefe also commanded the airwaves with the celebrity-edition of Pasapalabra with 44.17% share and 9.45 rating points, one of the top 10 most watched shows PH, Podemos Hablar with Andy Kusnetzoff and La Peña de Morfi 42.27% share and 5.97 rating points.
May 2021 saw the premiere of Trato Hecho (Deal or No Deal), one of the top five most watched shows of the month, with Lizy Tagliani, the humorous Roberto Moldavsky and million-dollar prizes. May also brought the premieres of MasterChef Celebrity, Elimination Gala and Viaje Chef, which were ranked among the top 10.
This month Telefe.com reached more than 2.8 million users and 13 million views. The top three most viewed shows on the site were: Doctor Milagro, Fuerza de Mujer, and MasterChef Celebrity, while Telefenoticias.com.ar reached more than 1.5 million users and 8 million views.
June is promising to be an even bigger month for Telefe with premieres that include: La Voz Argentina, hosted by Marley and with Ricardo Montaner, Lali, Soledad, and Mau y Ricky serving as coaches; things are heating up in anticipation of the grand finale MasterChef Celebrity; as well as the continuation of the most successful shows, the best love stories, newscasts and much more.
