Telefe, owned by ViacomCBS, has claimed its place as the undisputed leader in Argentina, closing out 2021 as the #1 channel in the country year after year for the past decade.
In 2021, Telefe surpassed the historical share in Argentine free-to-air (FTA) television with an annual average of 43.88%, the greatest difference with its closest competitor since 2006. The network has led with an over 40% share the last 20 consecutive months, an unprecedented feat in Argentine television. It prevailed in all time slots, averaging the highest annual ratings (8.97 points).
In December, Telefe attained 42.95% share and 7.93 rating points, occupying the #1 spot every month for the past four consecutive years. Additionally, the 10 most watched shows of the year all aired on Telefe, with its programming occupying the first 22 spots of the most-watched list.
Furthermore, Telefe Noticias was the most-watched newscast with a share of 38.50%, holding the #1 spot since October 2018 for 38 consecutive months.
In 2021, Telefe debuted MiTelefe.com, which brought together its various digital properties under one umbrella and a new brand identity. The digital powerhouse reached 53 million users, an average of 4.5 million Unique Users (UUs) a month, and garnered 174 million views.
The revitalized digital presence brought with it several premieres, like #AfterHours, the MasterChef Celebrity Argentina spin-off with judges Fede Bal and Dolli Irigoyen; #ElRegreso, the La Voz Argentina spin-off with Emilia Mernes and Stefi Roitman; the third season of #MasterChefArgentina with Gastón Dalmau.
Telefe also stands out on Google Argentina’s 2021 trends, with three of its productions making the top five in the Series, Movies, & TV Shows category: La Voz Argentina (#1), Squid Game (#2), Masterchef Celebrity (#3), Eternals (#4), and Doctor Milagro (#5). While on YouTube’s Popular Videos List, the audition of La Voz Argentina winner, Francisco Benítez, occupied the #1 spot.
Telefe also made its foray into the world of esports in 2021 with the launch of #TLFEsports, a specialized vertical with exclusive content, alliances with key partners, live events, and much more. In its first year, #TLFEsports covered some of the most prestigious regional and international professional tournaments, such as #FreeFireLeague, #PlutoTVMasterLeague and #Uppercut, with more than 5.5 million views, as well as exclusive coverage of the Argentina Game Show from the #TLFEsports platforms. #TLFEsports also launched its first original, #Streamers, esports.mitelefe.com with specialized content, and its very own Twitch channel. In the short time since its launch, #TLFEsports is reinforcing its position in the esports space with its excellent performance and wide variety of premium content.
Telefe has exciting premieres planned for 2022: El Primero de Nosotros, a compelling story about friendship and dreams produced by ViacomCBS International Studios; The Masked Singer, one of the most successful show formats in the world, hosted by Natalia Oreiro; new seasons of MasterChef Celebrity and Por El Mundo Mundial; and the highly anticipated return of Susana Giménez. All this and so much more to continue being Siempre Juntos in 2022.
