A primetime weekly version of the quiz show, will be produced by Mediacrest for Atresmedia.
After the Netherlands and France, Talpa’s quiz show The Floor has found its third major broadcast commission in Spain by Atresmedia. A primetime weekly version of the quiz show, will be produced by Mediacrest.
With an average market share of 24% in the key 20-49 demo and a season finale of almost 35%, the first season of The Floor was a big success in the Netherlands on RTL4. It also did very well on local #1 SVOD platform Videoland, where it turned out to be the most watched entertainment show. More deals are to be expected soon. In 2022, Eureka Productions already teamed up with Talpa to bring The Floor to the U.S.
Carmen Ferreiro, Director of Entertainment Programs at Atresmedia: “We are delighted to add The Floor to our catalogue of major Entertainment brands. It’s an original and highly innovative game show, characteristics that we highly value for our formats and our way of understanding television.”
Sebastian van Barneveld, Talpa’s Director of International Distribution is thrilled to see the format travel. “Spain is a market with a strong track record in game shows. The Floor is a unique, instantly engaging, arced gameshow built for this day and age. The epic life-or-death quiz duels are bound to deliver dramatic moments.”
Daniel Domenjó, Executive Director of Mediacrest, adds: “It’s a privilege and a thrilling challenge to partner with Talpa, with such a powerful format. We strongly believe that the Spanish version of The Floor will enrich the primetime slot on Antena 3, a channel which we are deeply thankful for believing in our team to make it an outstanding production.”
