The diversity of tabii’s original content, targeting all ages and tastes, from action to romantic comedy, crime thrillers to youth series, has generated significant demand.
TRT’s global streaming service, tabii, has enjoyed remarkable success in its first year since its launch in May 2023. In just one year, tabii has attracted more than 4 million subscribers in Turkey, with a diverse audience from a variety of backgrounds.
In addition to launching with an unprecedented 30+ originals, in the past year tabii has also premiered other original programs such as Mahsusa, Free Sky, Rumi Season 2 and Deep Purple.
Inspired by TRT’s globally acclaimed productions and storytelling, tabii has quickly captured the attention of millions of viewers worldwide, offering more than 20,000 hours of diverse content and showing more than 30 original productions in one year.
As one of the most prestigious public broadcasters, TRT introduced tabii to cope with the growing international demand for Turkish TV series and to adapt to the changing habits of viewers.
The diversity of tabii’s original content, targeting all ages and tastes, from action to romantic comedy, crime thriller to youth series, has generated significant demand, enabling the streaming service to reach 4 million subscribers in its first year.
In addition, tabii’s original content and TRT classics were made available, dubbed, and subtitled to our international audience via YouTube. This effort created a large digital community through Tabii’s social media platforms, which are available in 5 languages: Turkish, English, Spanish, Arabic, and Urdu, amassing millions of followers worldwide.
During tabii’s 1st anniversary celebration, TRT CEO Prof. Dr. Mehmet Zahid Sobacı commented, “Our initial goal with tabii was to establish a digital sanctuary that caters to individuals of all ages and backgrounds, offering content that feels at home and resonates with their preferences. Reaching this milestone in our first year fills us with excitement. tabii’s rapid progress lays the groundwork for our future projects. Our goal is to expand our global presence by offering family-friendly, healthy, and quality content.”
tabii, which currently hosts more than 30 original productions, will continue to introduce new content, including highly anticipated new seasons of original programs and award-winning films, series, and documentaries that have garnered accolades at festivals.
In addition, TRT has secured an important partnership, signing an agreement for TRT channels to broadcast live matches in Türkiye for 3 years starting from the 2024-2025 season. TRT 1, TRT Spor and tabii will broadcast live UEFA Champions League, UEFA Europa League and UEFA Conference League.
