The director of Distribution at DW spoke to ttvnews during the event in Buenos Aires about the trends she’s been seeing in the Latin American region and the new titles the group is presenting for the market.
*By Rosa Fuentes and Karina Torres, from Buenos Aires
After a brief absence last year, Deutsche Welle (DW) made its way back to Buenos Aires this year for a new edition of Jornadas Internacionales, an event it sees as a great opportunity to network and get a better look at the region’s main trends.
“I’m very happy to be here this year and to meet as many partners as possible. We had lots of interesting talks and negotiations. It’s really great to talk to the people personally”, Sylvia Viljoen, Head of Distribution América DW, said to ttvnews at the event,
“So far it’s been interesting, because it’s not only about negotiating with partners, but also hearing about new trends, developments in the market, how digital is doing, how linear TV is still strong. I think it’s really interesting to see opinions from all of the experts here”, she added.
In this regard, the executive described the Latin American media industry as “very interesting, with many opportunities” to be explored. “We are from Germany and we come here to learn about how the continent is developing in terms of the media industry and content. What type of content is interesting here, what the targets are, and how you get the content to the people, which platforms and the new possibilities of content delivery”, she explained.
And when it comes to content, there’s one motto DW always likes to follow with its titles. “Our main goal is to produce content which makes a difference”, she stressed. “DW stands for certain issues like sustainability, gender, human rights, democracy… These are issues that we focus on with our content”.
“At the end of this year we put a special focus on economy. We developed new programs for Latin America but also for other parts of the world. We still have some economy programs dedicated to the region, about what the main issues are in Latin America”, she explained.
