In the first half of 2023, 25% of the top 100 most watched on Netflix were adaptations of pre-existing IPs.
*By ttvnews, from Miami, USA
To assess the phenomenon of literary adaptations becoming series and films in the Hispanic market, Scenic Rights, an agency that specializes in the sale of book rights for audiovisual adaptation, and the Audiovisual Research Office GECA, have prepared a report that they are presenting at Content Americas 2024.
Sydney Borjas, CEO of Scenic Rights, told ttvnews that literary works have always been an important source for developing adaptations that turn these stories into audiovisual content.
“Since the invention of cinema and television, there has always been a close relationship between literature and the audiovisual world. Films or series based on literary works or books have created great worldwide audience phenomena; they have become franchises,” said Borjas.
According to the CEO of Scenic Rights, this impact on audiences is very striking. For this reason, they have proposed to deliver an annual report in Content Americas and a partial advance in Iberseries, data that will be available to analyze the entire industry.
At the conference held in Miami, the report was presented by Borjas on behalf of Scenic Rights, who was accompanied by Gloria Saló, Director of Content and Production Consulting at GECA.
They highlighted that some metrics to be evaluated in the report are the acceptance of the film or series concerning others of the same genre, the success of a title taking into account the time of broadcast, the ability of a series to be a franchise, total interactions in social media publications and variation of the SI of a series from its premiere to the last day of broadcast.
They also mentioned during the meeting several studies that reveal data such as that in the first half of 2023, 25% of the 100 most watched on Netflix were adaptations of pre-existing IPs. On the other hand, they highlighted that Variety (Low 2019) affirms that fiction based on literary works accounts for more than 50% of the audience’s success and generates continuities, franchises, and sequels.
Borjas pointed out that with GECA, they will evaluate all the literary adaptations made for series and movies in the main Hispanic markets, Mexico, Spain, USA Hispanic, Argentina, Colombia, and others. “Then the impact that these adaptations have had in international markets, in practically 50 countries where we will be tracking all that information,” he said.
