The largest B2B meeting of the sports industry in America will hold its first edition in Europe next year, on June 18 and 19, at IFEMA Madrid, turning this city into the world capital of Sport.
At an event attended by local authorities and executives from the sports industry, Sports Summit launched its 2025 edition in Madrid, which will take place on June 18 and 19 at IFEMA, in the Spanish capital, coinciding with MADCUP.
The launch took place on September 12 at the Caja de Música Auditorium of the Palacio de Cibeles. The meeting offered attendees a preview of what will be the first edition on European soil of the most important B2B event of the sports industry in America, which has already hosted successful editions in countries such as Argentina, Brazil, Mexico and the USA.
“We are delighted to announce the launch of Sports Summit Madrid, with the help of MADCUP,” said Sebastián Lateulade, founder and president of the Sports Summit. “Our commitment is to create the largest B2B event of the sports industry and collaborate to turn Madrid into the world capital of sport.”
Sports Summit Madrid 2025 was born from an alliance between Sports Summit and MADCUP, with its MADISS project, with the support of the City Council and Community of Madrid, as well as the backing of the World Tourism Organization (UN Tourism), UFEDEMA and the CEOE through the Department of Tourism, Culture and Sport.
The launch of the event was presented by Javier Callejo and the opening ceremony included the words of Enrique Cerezo Torres, the president of Club Atlético de Madrid.
The launch was attended by top executives, several of whom took part in two round tables organized especially for the occasion, as well as Spanish authorities, such as Almudena Maíllo, head of the Department of Tourism of the Madrid City Council and Sonia Cea, Councillor for Sports of the Madrid City Council.
Regarding the round tables, the first featured Daniel Martínez, Executive Vice President at IFEMA Madrid; Ion Vilcu, Director of the Department of Affiliated Members of ONU Turismo; Inmaculada de Benito, Director of the Department of Tourism, Culture and Sport at CEOE; Ángel Luis Giménez Bravo, President of the Madrid Federation of Associated Wrestling and Vice President of UFEDEMA; Gonzalo Cuesta, ACES delegate of Europe for Spain and America (ACES); and Sebastián Lateulade, founder and president of the Sports Summit.
The second round table was moderated by Iris Córdoba, CEO of GSIC, and included the participation of José Hidalgo, president of the Spanish Triathlon Federation (ADESP); Sebastián Lancestremere, president of GSIC and general director of the sports division of Microsoft; Juancho Gallardo, director of Marca; Moisés Ruiz, professor at the European University of Madrid; Sandra Orta, director of BMS Spain and Portugal and Theresa Zabell, Olympic champion and executive president of the Ecomar Foundation.
The Sports Summit Madrid 2025 will bring together all the sports industries with all the sectors linked to professional sport. It will be a space for the sports industry to connect with professionals from the world of tourism, education, audiovisual and media, health and well-being, sustainability, innovation and technology, and the textile sector, creating synergies that boost its economic development in Madrid and Spain, promoting the networking of professionals in these sectors.
MADCUP also presented the economic impact report for MADCUP FOOTBALL 2024, which reached 60.2 million euros in the Community of Madrid. The tournament featured 809 teams – 210 of them coming from outside Spain and representing 34 other countries – and attracted more than 15,000 players, family members, technical staff and fans. MADCUP stated that all these numbers have underlined the value of sport as an economic driver.
During the presentation, the creation of the Ibero-American Sports Awards was also announced, taking advantage of Madrid’s international projection and the connection with the Union of Ibero-American Capital Cities.
Sports Summit will soon offer more details about the agenda and ticket sales at www.sportssummitmadrid.com
