Novelas de Siempre programs telenovelas from the largest catalogs of the genre, presenting successful stories from Latin America, Turkey, and Greece, among other countries.
Somos Fast (a company that is part of Somos Group, chaired by Luis Villanueva) launched Novelas de Siempre in the United States and Mexico, a new advertising-supported television channel (FAST) that joins the company’s channels introduced in this innovative market.
Novelas de Siempre programs telenovelas from the largest catalogs of the genre, presenting successful stories from Latin America, Turkey, and Greece, among other countries.
Novelas de Siempre entertains with the quintessential Latin television genre, which has captivated audiences worldwide with its intense and addictive melodramatic plots featuring themes of love, betrayal, revenge, and family secrets.
Novelas de Siempre begins its broadcast with productions from countries with a tradition in the genre, such as Venezuela and Colombia, subsequently adding Mexican, Turkish, and other dramas. Originating in Latin America, telenovelas are highly emotional dramas that transcend borders, gaining popularity in multiple languages and resonating deeply among Spanish-speaking communities in the U.S. and Latin America. Novelas de Siempre airs these popular stories 24 hours a day, always maintaining the same schedules and offering weekly marathons to engage and retain the audience. Beloved artists, appreciated in Latin communities, bring these powerful plots to life, making telenovelas a pillar of entertainment culture. Targeted at a broad audience and diverse age groups, Novelas de Siempre, whose licenses allow it to be available in the United States, Canada, and Latin America, presents proven narratives that have stood the test of time and continue to thrive, not only through classic productions but also by adding contemporary hits broadcast all day, every day.
Luis Villanueva, President and CEO of Somos Group, stated: “This launch of Novelas de Siempre in the U.S. and Mexican markets begins its growth in distribution, which we are confident will extend to other markets, adding more distribution clients and platforms. The telenovela is a very popular genre throughout the hemisphere; we know the genre in all its details and are confident that we will gain audience acceptance by later adding dramas from countries like Mexico, Turkey, and others. Our long-standing relationships and experience in production and distribution give us access to content that guarantees novelty and appeal for the channel.”
Somos Fast, in addition to Novelas de Siempre, also offers the channels Cine en Español and Cine de Horror. Cine en Español programs a selection of modern and contemporary theatrical films in Spanish, featuring stories and stars from the Spanish-language film industry in genres preferred by audiences. The channel entertains with high-quality films from all Spanish-speaking countries (Mexico, Spain, Argentina, Colombia, Peru, Puerto Rico, the Dominican Republic, Venezuela, and others) with stories of action, comedy, drama, romance, and suspense, among others. Cine de Horror, for its part, entertains by presenting a selection and variety of films from one of the most popular genres in cinema, with its dark and daring themes. Cine de Horror programs high-quality productions with the excitement, fear, rising tension, impact, and adrenaline characteristic of this type of cinema, 24 hours a day.
The Somos Fast channels, in addition to their presence as linear channels, also offer their content in the AVOD option (on demand, with advertising), increasingly popular among audiences. The Somos Fast channels are available on various platforms and smart TVs such as LG, TCL, The Roku Channel, Plex, FlixLatino, Fawsome, Sling, among others, offering this content in the United States, Canada, and Latin America.
