Fire Spike is a digital-first animated property that has demonstrated exceptional growth and audience engagement, surpassing 500 million cumulative views,
Siesta Entertainment has partnered with Fire Spike, the fast-growing, multilingual preschool brand from the Bored Panda universe, created in Lithuania, to support its global distribution and brand expansion strategy across platforms and territories.
Fire Spike is a digital-first animated property that has demonstrated exceptional growth and audience engagement, surpassing 500 million cumulative views, with consistent annual growth across platforms and availability in more than 15 languages, rapidly expanding its global footprint.
With three seasons released (3 x 52) and a fourth currently in development, the series is built around short-form storytelling and family-friendly humor, the brand has established a strong presence on YouTube and digital platforms and is now actively expanding into linear television and AVOD, with growing opportunities across both traditional and emerging distribution models.
Through this partnership, Siesta Entertainment will lead international distribution efforts, supporting Fire Spike’s continued growth while exploring new platforms, partners, and market opportunities, including broadcasting, VOD, licensing, publishing, and interactive extensions.
“Fire Spike is a perfect example of how a digital-native brand can grow into a global entertainment property when creativity, data, and audience understanding come together,” said Anna Shchur, CEO of Siesta Entertainment. The deal was led by Natalia Hebel, Chief Sales Officer at Siesta Entertainment, who identified the brand’s potential.
“Fire Spike has shown impressive organic growth, strong engagement metrics, and a clear understanding of its audience,” said Natalia Hebel, CSO of Siesta Entertainment. “This partnership is about turning momentum into strategy by expanding distribution, strengthening market positioning, and unlocking new revenue streams while staying true to the brand’s creative core, with a strong focus on building a long-term, scalable franchise.”
The collaboration reflects Siesta Entertainment’s broader strategy of working with high-potential animated brands and supporting them through creative brand management, international distribution, and transmedia expansion, helping European-born IP travel globally across platforms and consumer touchpoints.
“Fire Spike was built with a clear global ambition from the start. Crossing the 500 million view mark has reinforced exactly what we’re building – it proves that our audience is ready for more. We’re not slowing down, and partnering with Siesta Entertainment marks an important step in taking the brand further, with the right experience behind it,” said Jonas Dovydaitis, Head of Animation at Bored Panda.
