The TV industry’s biggest market confirmed its 2020 edition, which will take place on October 12-15 in Cannes, with a format adapted to the new reality. In addition, the organization announced the Mipcom Global Upfronts.
This Thursday, Reed Midem officially confirmed that the 36th edition of Mipcom will take place in physical format from October 12 to 15, 2020 in Cannes, France, while MIPJunior will take place the previous weekend, on the 10th and 11th.
However, both events will also offer a virtual version (reinforcing the Miptv Online+ platform) during those days, for all those who cannot travel.
The measure comes after the French government announced that it will authorize the meetings of more than 5,000 people from September 1, as long as they are subject to a package of sanitary measures.
Thus, Reed Midem revealed the protocol to ensure the proper functioning of this unusual but highly-anticipated Mipcom:
Traffic control and capacity
Reed Midem will regulate the flow of traffic and the capacity of the exhibition areas. Marks will be placed on the floor to respect physical distance. Registrations will be reduced, and most badges will be shipped to clients prior to the event.
Mandatory face masks
The use of a mask will be mandatory for all Reed Midem participants, service providers and equipment. There will be 24-hour medical service during the days of the event.
Alcohol and sanitizing gels available
Hand sanitizing stations will be available throughout the exhibition area.
Disinfection of spaces
The daily disinfection of high-use areas will be reinforced: stands, exhibition floor, reception areas, bathrooms, etc.
Redesign of spaces
A new design of the meeting spaces and conference rooms is being created, which will allow face-to-face meetings respecting the physical distance measures. The capacity of these rooms will also be limited.
Food hygiene
The exhaustive inspection of restaurants and the verification of the general process of food preparation will be reinforced.
Regular communication
The priority is to open the doors in a responsible way, respecting the protection of the participants and the team, so before and during the event the information on topics related to health and safety will be updated.
There will be no parties
The classic Mipcom parties cannot be organized, although the possibility of having an outdoor event is being evaluated.
MIPCOM GLOBAL UPFRONTS
In order to help buyers and distributors make up for lost time by presenting the latest content – whether finished, in production or in development – Mipcom announces the new Mipcom Global Upfronts.
As they anticipate, for several days high-level presentations and screenings will be offered, which will include the best new offer in Hollywood, the Euro Majors and international teams.
The organization will soon announce news about this initiative.
